The differences in business systems in Asia and the West Essay Example for Free

The distinctions in business frameworks in Asia and the West Essay While investigating the distinctions in business frameworks among Asia and the West it is hard to locate any material that doesn't property a considerable lot of these variations to social impacts (Davidson, 1987; Ferguson, 1993 and Blackman, 1997). This is because of the way that it is by and large accepted that intercultural mindfulness adds to effectively working together in another culture. Be that as it may, building up how and where culture influences business frameworks is in no way, shape or form a simple inquiry to reply and numerous western organizations are in truth as of now attempting to address this inquiry so as to effectively coordinate into the Chinese commercial center (Dayton, 2006 and Journal of Intercultural Learning, 2006). Thusly, in this paper I will examine precisely what job culture has in clarifying the differentiations between business frameworks in the West and China and contend that as a rule these inconsistencies are inaccurately credited to social reasons when in certainty these varieties can be clarified by utilizing undeniably progressively evident monetary causes. Harris (2006) takes note of the energy of business columnists to property the distinctions in Western and Asian business frameworks to social factors by expressing: the air terminal magazine kiosk smash hits and lustrous news weeklies are pressed with rebukes to protect face and construct connections and neighborhood Chinese authors have gotten on board with the temporary fad, making jokes about the confused westerners botching towards disappointment in China since they dont comprehend the nearby culture. Graham and Lam (2003) agree expressing that Western and Chinese ways to deal with business frequently seem inconsistent. Graham and Lam (2003) additionally accept that these distinctions in business frameworks and perspectives come from profound social birthplaces and all together for western business to effectively cooperate with their Chinese partners they should comprehend the reason for these distinctions is in actuality their social contrasts. In any case, Maidment (2006) contends that western Multi-National Companies (MNCs) are prevailing in China since they place little an incentive on the job of culture when directing business in China, but instead center exclusively around business issues when leading business. Maidment (2006) states that MNCs succeed in light of the fact that they employ the best nearby ability, pay the most significant compensations, and contribute the most. They have no culture, no convictions, and noâ predispositions. They are machines. It appears that such a large number of western organizations are excessively worried about perceiving social contrasts in China, which frequently give no clarification to the distinction in business frameworks. Rather they should simply concentrate on actualizing effective business procedures in China, as opposed to turning out to be focused on social contrasts (Harris, 2006 and Dayton, 2006). Perceiving that China has an alternate culture to that of western nations is certifiably not a general clarification to clarify the distinctions in business frameworks (Baird et al, 1990). Indeed, Maidment (2006) contends that customary Chinese culture is changing so quick that nobody gets it. It is along these lines easy to refute whether culture has any influence in the distinction in business frameworks, this is because of the way that the current age of Chinese experts shares next to no practically speaking with the past one (Maidment, 2006). One could subsequently contend that dissecting social contrasts to clarify the business ones conveys next to no weight in China (Asian Business Law, 2006). Nonetheless, Maidment (2006), Harris (2006) and Dayton (2006) all surrender that knowing Chinese history and culture is an advantage to leading business in China yet in addition express that social information ought not be exclusively depended upon so as to comprehend these distinctions. Given the quick changes that are happening in both the Chinese commercial center and Western economies no doubt understanding the monetary powers of the present time and place would give far more prominent knowledge into understanding the contrasts among China and the West, as opposed to considering conventional social impacts. Conversely the Journal of Intercultural Learning (2006) while differentiating Chinese and Western organizations contends that culture shapes our qualities, mentalities and our conduct. It influences the manner in which we speak with one another, the manner in which we hope to lead and to follow, the manner in which we arrange, the manner in which we purchase and sell, and the manner in which we cooperate in groups. All things considered such a wide explanation gives little knowledge into which explicit parts of culture influences business frameworks in both Asia and the West. So as to all the more likely get this, a logical foundation is required rather that justâ providing cliché social tips, for example, those that are normally found in numerous business magazines. Any individual who thinks perusing a couple of books on Chinese culture gives them the proportion of the individual Chinese individual with whom they are managing is mixed up (Maidment, 2006). While looking at the current contrasts in business frameworks between the West and China, contrasts in instructive frameworks and levels in various areas, the pace of progress, the multifaceted nature of various frameworks in various areas, geological variables and the extending hole in financial advancement between Chinas rich and poor regions all influence business improvements to a more noteworthy degree than any social elements would (Harris, 2006, Dayton, 2006, Ferguson, 1993 and Maidment, 2006). Burton and Scott (2008) don't anyway share such reservations while celebrating the job of culture in clarifying the distinctions in business frameworks. Burton and Scott (2008) contend that the Chinese have been directing business for a large number of years, and their arrangement of business morals has been formed by the way of life in which it created †similar to the business framework in the West. At the focal point of these distinctions is the way that Chinese culture is unquestionably more social than Western culture, and this distinction is particularly articulated in business culture (Burton and Scott, 2008). In reality, Miles (1999) additionally perceives the distinct contrasts in business connections between the West and China and keeps up this is at the core of possible contrasts between the two frameworks. The sort of relationship and systems administration structure that is alluded to by Burton and Scott (2008) and that is such a significant piece of directing business in China is obviously, guanxi. Regardless of the different definitions identifying with guanxi, there has all the earmarks of being a typical accord that guanxi has its own social base and significance in Chinese culture (Lee, 2006 and Yang, 1994). With the end goal for guanxi to be built up between at least two individuals there should be a social base and numerous contender for guanxi bases are remarkable to the Chinese culture (Chen, 2004: 308). In this manner, while person to person communication is significant when directing business in any nation all through the world, the kind of systems administration alluded to as guanxi appears to beâ exclusively Chinese as it can not be isolated from the complexities of Chinese culture. Truth be told, Burton and Scott (2008) contend that in view of Chinese culture, guanxi ch aracterizes connections as well as how business is done in China. Given these conditions and the significance that numerous researchers place on the job of guanxi in clarifying the distinction in business frameworks between the West and China, doubtlessly culture is the prevailing variable to clarify these disparities (Backman, 2001 and Chen, 2004). In that anyway lies the issue in building up precisely what job culture plays in clarifying the distinction in business frameworks between the West and China. While Backman (2001), Chen (2004), Burton and Scott (2008), Yang (1994) and Lee (2006) all contend that guanxi is inseparably connected to Chinese culture and that culture is the base of the distinctions in business frameworks between the West and China, Dayton (2006), Harris (2006) and Maidment (2006) fight that these all inclusive business tips, for example, guanxi and safeguarding face are in truth not social explicit. This is best summed up by Harris (2006) who states there is simply hardwork and guanxi, which is acceptable systems administration, a truly general basic to working together anyplace. Great systems administration consequently is a relational aptitude that should be utilized to cross numerous social partitions, not only those between the West and Asia. Basically characterizing the various ways that Chinese representatives interface as guanxi and crediting this to culture is excessively straightforward, as there are numerous different factors instead of simply culture that are the wellspring of these distinctions in business frameworks. Moreover, Maidment (2006) contends that understanding Chinese culture is a great deal like learning chess. The essential standards are effectively retained; reacting to each circumstance that can emerge is extremely, troublesome. Given the speed that the Chinese economy is moving at, organizations are regularly scanning for answers to clarify the distinctions in business frameworks and are progressively swearing by the expansive speculation that it tends to be clarified on the grounds that China basically has an alternate culture. The reality of the situation anyway is that these alleged predeterminedâ cultural contrasts that are so regularly rambled by western business magazines have gigantic varieties in numerous Asian nations, especially China where business and social methods of reasoning fluctuate significantly among the rich and poor regions, the informed and the uneducated and the youthful and old business ages (Harris, 2006, Maidment, 2006 and Dayton, 2006). Understanding Chinese history and culture is valuable for understanding Chinas business framework, anyway in light of the fact that conditions in China change so rapidly, remaining side by side of Chinas current circumstance is unmistakably more significant than knowing its past (Maidment, 2006). There is no questioning that culture assumes a job in deciding the contrasts between the business frameworks of the West and Asia, however very oft

The Practice of Sustainability in the Big Cities of Europe Research Paper

The Practice of Sustainability in the Big Cities of Europe - Research Paper Example The possibility of practical vehicle implies that transport should be earth neighborly. The vehicle framework must have an insignificant negative effect on the earth. This is with the point of safeguarding the natural framework and further to advance great wellbeing inside the nation. Having a well supportable vehicle framework is to secure the environment and furthermore to have a positive commitment to the biological framework (Beatley 9). There are an assortment of methods for transport in European nations like the air, street, rail, water, and multi-purpose among others. The vehicle framework is in an assortment of parts like the traveler's cargo. The vehicle implies are found in the urban territories, the local, rustic and furthermore in significant distance goals (Beatley 32). The multimodal type of the vehicle framework is basic since it helps in the fortifying of the country’s neighborhood economy and furthermore in diminishing the biological effects. The main point of the multimodal transportation framework is to empower development of residents from one goal to the next as opposed to moving the vehicle from one point to the next. This is conceivable through planning different vehicle framework, autos, open paths, walkways, and bike paths. Besides, the open methods for transport like suburbanite rail, transport, fast rails, and trolleys will be utilized to serve the requirements of the individuals around the city and districts around (Beatley 47). The improvement of multimodal transport has empowered European nations to create in the financial segment.

Writing a Book Report Easy Recipe to Make a Powerful Report

Composing a Book Report Easy Recipe to Make a Powerful Report Most book reports follow a comparable organization, however your instructor will likely layout what the individual in question anticipates from you. Adhere to those guidelines first. For extra motivation and thoughts, look at The Lakewood Public Librarys supportive understudy manual for composing book reports. It covers everything from choosing a book to composing your last draft. Utilize these best 25 book report thoughts to make a genuine gem. BOOK REPORT IDEAS A Standard Book Report Format 1. The Introduction This passage ought to incorporate the title of the book and name of the writer. It will likewise depict the setting and rapidly sum up what the book is about. Dont get excessively itemized here. Its simply the presentation. 2. Body Paragraphs This is the place the genuine substance enters the image. By perusing this piece of your book report (three to four sections), your educator will have the option to decide if you read the book and comprehended the story. Start by depicting the principle characters of the story. At that point, portray the contention. Basic clashes incorporate man versus man, man versus nature and man versus himself. Your book may introduce an alternate sort of contention. Portray it in detail. The remaining body sections ought to sum up the plot and depict how it identifies with the contention. Start with the rising activity, the piece of the story where occasions construct. At that point depict the peak, where the story arrives at its generally emotional or intriguing point. The third section ought to portray the falling activity when the contention or issue is settled. 3. The Conclusion This is a suitable spot to express your genuine belief of the book. What's your opinion of it? Portray its qualities and shortcomings. OK prescribe it to other people? Why or why not? Keep in mind, a triumphant paper will utilize models from the book to back up remarks. Looking for book report format? Here is an incredible on beneath. BOOK REPORT TEMPLATE In the event that you have an inclination that you need extra help with creating your book report, don't hesitate to contact any of our custom article composing experts. is accessible day in and day out to help and guide you through the creative cycle.

102 exam question 1 Article Example | Topics and Well Written Essays - 500 words

102 test question 1 - Article Example Individuals settle on choices dependent on what activities will satisfy others, particularly authority figures and others with high statuses, for example, chiefs. They are worried about keeping up connections through trust and reliability. People consider different people groups viewpoints and goals when settling on close to home choices. Individuals perceive that rules speak to understandings among numerous people about suitable conduct. Rules are viewed as possibly helpful systems that can keep up the general social request. Individuals likewise perceive the adaptability of rules; decides that no longer serve a societys eventual benefits can and ought to be changed. Just a couple of individuals ever arrive at this perfect stage. Individuals in this stage hold fast to a couple of conceptual, general standards. Singular response to a solid internal still, small voice and readily defy laws that damage their own moral standards. So as to interpret what is on paper, the hypothesis to apply for all intents and purposes, the administration should extracts a few capacities, for example, work assignment; this empowers people to completely practice moral morals which they assume as best suit. Through conferences of people in dynamic, good and moral conduct of people is uncovered. Along these lines the administration ought to include its staff in dynamic methods. This will help a serious deal in trying the hypothesis of good morals. The phases as specified by Kohlberg are unmistakable and will in general clash. For instance an individual who defended a choice based on principled thinking in stages 5 or 6 would much of the time fall strife while prevailing upon stages 3 or 4 in another occasions. By and by it appears that thinking about good and bad relies more on the circumstance than upon general guidelines. Gilligan arrived at the resolution that Kohlberg’s hypothesis didn't represent the way that ladies approach moral issues from a ‘ethics of care’, as opposed to a ‘ethics of justice’ viewpoint, which challenges

A View from the Class Sarah Goddard MIA 19 COLUMBIA UNIVERSITY - SIPA Admissions Blog

A View from the Class Sarah Goddard MIA 19 COLUMBIA UNIVERSITY - SIPA Admissions Blog The SIPA Office of Alumni and Development is pleased to share A View from the Class, a series featuring current SIPA students, recently graduated alumni, and faculty. In this issue, we feature recently the graduated Sarah Goddard MIA 19. Sarah earned a dual degree Master of International Affairs concentrating in Urban and Social Policy with a specialization in United Nations Studies. She also has a Master of Public Health degree concentrating in Sociomedical Sciences at Columbias Mailman School of Public Health. What were you doing prior to attending SIPA? I taught English at a high school in Toulouse, France. Afterwards, I served a year with AmeriCorps in Western Massachusetts at an affordable housing nonprofit, working on a community health and public safety project in a low-income urban area. This opportunity inspired me to apply to SIPA. Why did you choose SIPA? I chose SIPA because of the ability to combine my interest in urban and social policy with a degree in international affairs, and SIPA’s course offerings in community development, gender, and international relations theory inspired me. I also chose SIPA because of its location and access to the many opportunities and resources in New York City, including the United Nations. Attending the admitted students’ day and walking through the campus with future peers and colleagues solidified my decision. Why did you choose your particular areas of study? I chose urban and social policy because I wanted to bridge the gap between my pre-SIPA professional experiences working internationally in education and domestically in urban community development. I decided to specialize in United Nations Studies because I wanted to become more familiar with international organizations, and I became increasingly interested in the UN through internships, coursework, and exposure to the Sustainable Development Goals while at SIPA. I applied to the dual degree program with the Mailman School to better focus on the links between urban and social policy and health. What have been some of your standout SIPA experiences? At the end of my first year, I interned at the United Nations Development Programme in New York in their HIV, Health and Development group. This was the first time I really saw my interests in health and social development come together professionally, and it was exciting to gain first-hand experience in the UN system. For my SIPA Capstone, I chose an Economic and Political Development (EPD) Workshop related to urban development and the Sustainable Development Goals in Colombia. This was a defining part of my SIPA experience. I got to travel with a great team to do fieldwork in multiple cities, and our project was selected for a microgrant from the Sustainable Development Solutions Network and as a top project to present at the UN’s High Level Political Forum. What have been some of your favorite SIPA courses? I have taken a number of great courses with great professors at SIPA, but two courses stand out. The first is Yumiko Shimabukuro’s course on Comparative Urban Policy. Professor Shimabukuro made the course extremely dynamic and engaging by bringing in real life examples of urban policy failures and successes that brought the material to life. Beyond that, she transformed the class into a supportive family and became a mentor to many of us, and for that, I am grateful. The second is Barbara Magnoni’s course on Working with the Private Sector for Development Outcomes. Professor Magnoni brought to the course expertise in private sector development and used many case examples from various sectors to make the material engaging and relevant. More importantly, she orchestrated a supportive classroom environment where students could debate and provide constructive feedback. Opportunities like this have shaped my experience at SIPA and are what make SIPA such a unique place. What are your plans after SIPA? I recently accepted an offer to work at Global Communities, an international development nonprofit, as a Program Officer in the Governance and Global Health pillar.

A View from the Class Sarah Goddard MIA 19 COLUMBIA UNIVERSITY - SIPA Admissions Blog

A View from the Class Sarah Goddard MIA 19 COLUMBIA UNIVERSITY - SIPA Admissions Blog The SIPA Office of Alumni and Development is pleased to share A View from the Class, a series featuring current SIPA students, recently graduated alumni, and faculty. In this issue, we feature recently the graduated Sarah Goddard MIA 19. Sarah earned a dual degree Master of International Affairs concentrating in Urban and Social Policy with a specialization in United Nations Studies. She also has a Master of Public Health degree concentrating in Sociomedical Sciences at Columbias Mailman School of Public Health. What were you doing prior to attending SIPA? I taught English at a high school in Toulouse, France. Afterwards, I served a year with AmeriCorps in Western Massachusetts at an affordable housing nonprofit, working on a community health and public safety project in a low-income urban area. This opportunity inspired me to apply to SIPA. Why did you choose SIPA? I chose SIPA because of the ability to combine my interest in urban and social policy with a degree in international affairs, and SIPA’s course offerings in community development, gender, and international relations theory inspired me. I also chose SIPA because of its location and access to the many opportunities and resources in New York City, including the United Nations. Attending the admitted students’ day and walking through the campus with future peers and colleagues solidified my decision. Why did you choose your particular areas of study? I chose urban and social policy because I wanted to bridge the gap between my pre-SIPA professional experiences working internationally in education and domestically in urban community development. I decided to specialize in United Nations Studies because I wanted to become more familiar with international organizations, and I became increasingly interested in the UN through internships, coursework, and exposure to the Sustainable Development Goals while at SIPA. I applied to the dual degree program with the Mailman School to better focus on the links between urban and social policy and health. What have been some of your standout SIPA experiences? At the end of my first year, I interned at the United Nations Development Programme in New York in their HIV, Health and Development group. This was the first time I really saw my interests in health and social development come together professionally, and it was exciting to gain first-hand experience in the UN system. For my SIPA Capstone, I chose an Economic and Political Development (EPD) Workshop related to urban development and the Sustainable Development Goals in Colombia. This was a defining part of my SIPA experience. I got to travel with a great team to do fieldwork in multiple cities, and our project was selected for a microgrant from the Sustainable Development Solutions Network and as a top project to present at the UN’s High Level Political Forum. What have been some of your favorite SIPA courses? I have taken a number of great courses with great professors at SIPA, but two courses stand out. The first is Yumiko Shimabukuro’s course on Comparative Urban Policy. Professor Shimabukuro made the course extremely dynamic and engaging by bringing in real life examples of urban policy failures and successes that brought the material to life. Beyond that, she transformed the class into a supportive family and became a mentor to many of us, and for that, I am grateful. The second is Barbara Magnoni’s course on Working with the Private Sector for Development Outcomes. Professor Magnoni brought to the course expertise in private sector development and used many case examples from various sectors to make the material engaging and relevant. More importantly, she orchestrated a supportive classroom environment where students could debate and provide constructive feedback. Opportunities like this have shaped my experience at SIPA and are what make SIPA such a unique place. What are your plans after SIPA? I recently accepted an offer to work at Global Communities, an international development nonprofit, as a Program Officer in the Governance and Global Health pillar.

Interactive Media Tools & Issues of Traditional Television - 2475 Words

How Interactive Media Tools Can Try to Address Issues of Traditional Television Media (Coursework Sample) Content: HOW INTERACTIVE MEDIA TOOLS CAN TRY TO ADDRESS ISSUES OF TRADITIONAL TELEVISION MEDIABy Students nameJournalismTutor: à ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬...University ofà ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬.Department ofà ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬..19th April 2016INTRODUCTIONNews provides an outlook on major world events and digital news services play a significant role although the digital news platform fails to live up to its potential. The consumer wishes to have a say on when and how they wish to consume news products. This has given rise to interactive media platforms such as My-news-my-way, Google news, Socialife, Twitter etc. that try to address this issue. These platforms offer a different approach to traditional news services. They are able to combine news generated from professional editors and news outlets plus user-generated content.The media are a fundamental power house that hel p to sustain a worthwhile universal sphere in modern societies. But this does not occur naturally due to influences from both the political class and the commercial establishment. This pressures interfere with what the media communicates daily to their engagers or viewers. One of the biggest victims to such pressures is the news. A large number of people have criticized the fourth estate for their lack of clarity and biased news that do not paint a fair view of world events. The news outlets have been cited for providing sensational headlines that are simplified without an in-depth look at the roots of the stories. The stories lack context and most news reports will focus on consequences and intentionally avoid to provide the background. The biggest receivers of such critique is directed towards television since they are arguably a critical medium in this setting.Television possesses the unfortunate power as a channel of ethical aversion. They portray images that do not address the intentions behind certain actions but instead only present consequences e.g. at war time television will plaster corpses of people all over the media but will rarely point out who the war benefits (Lee, 2011; Ignatieff, 1985). As a consequence, TV news carry the responsibility for the established cynicism about humanity being at perils with itself and deemed to be beyond salvation.To confront this position many have placed their expectation on interactive media (Downes and MacMillan 2000; Kiousis 2002). By interacting the society can employ material in a helpful way and can be able to participate in the news production cycle at par with the journalists (Gunter, 2007). Nevertheless, Scott (2005) did a study that portrayed online journalism with negative results. Online journalism can suffer from superficial topics which are repeatedly repackaged and are released instantaneously with no regards to ethics or context of the news articles.The actions on the web have a significant impact on news coverage by the media. Bloggers have gone toe to toe with professional journalists with news articles that communicate different perspectives. Discussions on Facebook groups, WhatsApp and YouTube forums have built on knowledge debates that were previously the purview of the television journalists.Interactivity should be viewed as a way that would greatly affect how news is produced and consumed. Most online news providers have this feature but in reality not many of them are fully utilizing this it (Chung, 2007; Deuze, 2003; Oblak, 2005). This is one of the things that My-news-my-way tried to address. This project was aimed at improving interaction and the engagement of news that is consumed by a viewer to. It questioned the traditional way of viewer interaction with news medium and was able to give the consumer power over what they wished to consume. These developments have also been experienced in other interactive platforms that try to empower the consumer to choose topic s that interest them and additionally give them the power over when to consume and from what platform.This proposal will try to address the issues that interactive media can help to solve that are recurrent in news narratives portrayed by traditional media outlets. It will outline the potential and limitations of how e.g. my-news-my-way (a Swedish interactive media experiment) has helped to generalize emerging patterns in news communication for interactive media. Finally, it will evaluate how interactive media has tried to solve the issues that are accustomed to traditional TV newsà ¢Ã¢â€š ¬ narratives.Theory and PracticeThe My-News-My-way ProjectThis project has been undertaken under the supervision of New Millennium New Media which is funded by the EU. This project aimed at constructing a software production tool together with a conveyance mechanism that would move the consumer away from the traditional linear media (Lindstedt et al., 2016).. This would enable the customization o f stories that are presented to the viewer. It would also enable shape shifting in programing structures and aid in the instantaneous modification of programming since the addition or removal of material would be real-time (Ursu et al., 2008). This project also aimed at altering the way news is produced and consumed. When developing a new news service, special consideration should be taken on the distinct characteristics of each news genre. For instance, the western world has grown accustomed to a certain structure of news programming and such structures need to be carefully considered when developing a new news medium.Additionally, many individuals consume news on a daily basis. Some do it out of routine while others are pulled by the prospect of being able to learn something new. Therefore, this project needed to focus on such issues and still be able to make news articles meaningful and considerate to the context of the news report. This contextualization should not impede on th e ritualistic nature of the news segment. The tool would empower the viewers to interact with the news stories and still offer an in-depth look into the background of the stories.This project aims at improving the way people engage with news through a TV experience rather than a PC approach. It was based on three approaches namely, directness, consistency and simplicity. Many people at present day view the news through their computers or smartphones. The my-news-my-way approach tried to focus on the daily routines of individuals by aiming to improve on the living room experience especially in Sweden where the pilot of the project was conducted. This approach would improve the communal consumption of news and also improve on knowledge discussions of a news item. It would also improve the experience of watching news by making it feel like watching a program instead of viewing isolated and unrelated news items (Lindstedt et al., 2016).A critical challenge to this project was the design ing of an interactive function that would be easy to use. Many engagements with skilled and novel interactive users were conducted so that the views on how the user interface would function would be incorporated into the final design. This project incorporated both a television and internet usage e.g. Netflix and the developers settled on using a remote control user interface instead of a keyboard. This helped to market the product as similar to a normal TV set and thus easy to use. This goes together with the fact that a large number of individuals still enjoy watching images in a large screen format. Additionally, a considerable percentage of people still gather in front of TV sets in the micro-environment of a living room and this contributes to debates among the individuals gathered together (Yang and Grabe, 2011).With the news genre losing touch with the younger viewers it is prudent to enable the audience to interact with the news stories (Patterson, 2007). The audience would be able to decide how they experience the news. My-news-my-way tried to see if this can be achieved without discouraging the older viewers who prefer professional journalism instead of user-based news articles.Evaluation of the ProjectThe outcome of this project was considered positive by many professional journalists who praised the production tools that were integrated into the project. These tools would help improve the reach of news to the younger viewers. An experiment was conducted to ascertain the effectiveness of this new tool on the audience with each participant being interviewed after their interaction with the product. The concept of personalized news was appreciated by many and the remote control was an added advantage. Most registered an increase in personal experience as they consumed the news items. A large majority of the participants were optimistic that the offering of different perspectives of news items that one had access to would improve their likelihood of wa tching the news. Nevertheless, this project had a few shortcomings since only a small statistical group was used and thus results could not be fully conclusive. The study was also constructed by majorly young audience.This study gave rise to certain questions that must be addressed for the future of news segments. The question of the importance of the news anchor was asked together with what the demerits of improved interactivity would bring. The my-news-my-way project showed that it lacked the traditional view of news and this could impact on the older audience (Tscheligi, Obrist and Lugmayr, 2008). The lack of a news anchor reduces the relationship a viewer has with a certain news segment. News anchors provide personalized news time since they would provide a warm welcome before introducing a news clip. Therefore, the experience of the viewer and the news item would lack human touch or empathy....