Thursday, December 26, 2019

My Ethnographic Research On The Restaurant Sweet Tomatoes...

When going out to eat, we don’t observe the workers of the restaurant we’re at. We become focused on our friends, our order, and even the people around the restaurant. Sure we talk with the server or smile at an employee when eye contact is made, but we never really observe how the community in the restaurants we go to are like. I want people to be informed that in order for the restaurant to be great, it all starts with its workers. These blue collar workers are the shadows when it comes to restaurant research, however they are more interesting than one would usually think. To allow people to gain more knowledge on this, I decided to do my ethnographic research on the community of restaurant workers, more specifically the community within the restaurant Sweet Tomatoes. I have been part of the community for almost three years and have been able to interact with all kinds of people that have worked there. I want people to know what goes on behind the kitchen doors and un derstand how the workers interact when the environment becomes stressful or relaxed, so they understand how the setting influences the employees. To receive the best possible outcome in this observation study, I decided to examine and write things down on days that I was off. I went in for about an hour and observed how the employees interacted with guests and each other. I frequented the restaurant on busy days as well as slow ones to convey if the pace of the restaurant also affected the employees. Instead

Wednesday, December 18, 2019

High School Is The Same Amount As The Final Essay

Have you ever had an important paper or project that was worth the same amount as the final? If you have then you know the feeling that you get when you realize that if you mess this project up your grade will drop almost two later grades. Now imagine this, you are given a partner to work with on this project. The only thing is that your partner doesn’t help with any aspect of the project except picking out what the experiment should be about. Then when you go to turn in your semester project you are disappointed in yourself, in your partner, and disappointed that the people who helped you gather research, materials, and preform the experiment spent there valuable time in doing so and you have nothing of value to show for it. When there is something important that you desperately need to be done properly and in a timely manner you can only rely on yourself to accomplish it. I was in the STEM Governors Academy, run through Harrisonburg High School, while I was in high school, S TEM stands for Science Technology Engineering and Mathematics. The STEM program focused on STEM, so during my high school carrier I did many technical/scientific papers, projects, presentations, research, and experiments. Just to prove how much work I did, on my student google drive account I had used up over 4.5 GBs of the allotted 15 GBs throughout my four years of high school. During my junior year of high school the students in STEM were given a task to pick a topic of research related to eitherShow MoreRelatedEssay about Hockey-The Rodney Dangerfield Of Sports1056 Words   |  5 Pageshockey gets the least amount of respect. This is something that bothers me as hockey player and fan, and it also bothers other hockey fans around the country. They way that hockey is covered in the newspapers, on television, and not just professional hockey. It goes the same for college hockey and also high school hockey. nbsp;nbsp;nbsp;nbsp;nbsp;Lets start at the top with the NHL. The NHL has a TV deal with ESPN and ABC so that the two companies share the Stanley Cup Finals. The NHL’s championshipRead MoreFuture Challenges For Seniors750 Words   |  3 Pagesyears Geneva High School has awarded their students by removing the May final from their agenda. Just recently the rule has shifted over and seniors are now required to complete the May final before graduation. This becomes an issue for two sides of the story as it becomes inconvenient for teachers as they have to recreate a final separate for seniors, and students get to add on to their busy and stressful lives to study for yet another exam before graduating. 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Kids sacrifice social time, school work, and jobs to perfect this show that requires effort from everyone. All of this hard work can be undone in the blink of an eye, by one judge. Judging in kentucky is very poor and needs to be addressed. KMEA is the institution that operates allRead MoreDifferences Between High School And College909 Words   |  4 PagesThe transition from high school to college is a process that can help students to improve themselves and be more independent. Therefore, they would know what they have to do to achieve their goals and learn how to deal with the time that they have. Similarly, international students, like the Brazilians, when they come to America to study, they have an opportunity to know how to deal with not only with the differences between educations given in Brazil and in the United States. In other words, thisRead MoreReflection1644 Words   |  7 Pagessentence structure and my communication skills, for instance, â€Å"Despite what the government claims about providing the same education for every person regardless of their economic status, socioeconomic status impacts the amount and the quality of education people receive because the government doesn’t provide funds f or schools that are in low income neighborhoods and fund schools in high income neighborhoods† (Aguilar, â€Å"How much you earn affects how much education you receive†, Revised Draft, 1). I canRead MoreEssay on Vermicomposting is the Red Wiggler886 Words   |  4 Pageseliminates the amount of waste and pollution on earth. Vermicomposting is nature’s organic fertilizer. It also produces a rich nutrient full fertilizer that is much richer than outdoor compost. Vermicomposter bin’s take a small amount of effort to create and maintain and they take up very little space and can be kept indoors where regular composting is very difficult and extremely unpractical. They have also been shown to act as a natural pesticide and fungicide, and yet do not carry the same negative

Monday, December 9, 2019

Deficiences in TS Eliots poetry Essay Example For Students

Deficiences in TS Eliots poetry Essay T. S. Eliot is one of the most famous American poets of the early 20th century. His work is famous for its fragmented structure, many alliterations and an almost shocking portrayal of contemporary society. These key aspects tie in with the Modernism movement which was developing around the same time. This movement was a result of ongoing changes in Western society caused for example by World War I. Eliot incorporated a lot of this changing society in his poetry mainly in order to criticize it. He specifically explored the deficiencies of his society such as monotony or urban decay. This essay will discuss the way in which Eliot explores these deficiencies by analyzing several sections of his famous poems The Waste Land and The Love Song of J. Alfred Prufrock and a short poem, Preludes. One deficiency that Eliot repeatedly explores throughout his work is aridity. In his poem The Waste Land aridity is a recurring motif and while he discusses it in a literal manner, it symbolizes much more than that. In the last section of the poem, What the Thunder Said, aridity plays the biggest role: sweat is dry and feet are in the sand/ if there were only water amongst the rock (Eliot 47). Images such as these create a very dry and uncomfortable atmosphere and emphasize a constant need for something. The juxtaposition of sweat and dry is very effective because sweat is usually considered wet. The aridity in this passage is so intense that even the sweat becomes dry. The image feet are in the sand makes the reader feel uncomfortable because it implies being stuck and not being able to move forward. Eliot continues to express the desperate need for water and therefore salvation. Through this metaphor, Eliot is commenting on the need of revitalization, this being a property of water, in society. He has effectively managed to convey this idea through his use of the image of aridity. This idea is implying that there is something lacking in the society of the time and that everyone is searching for that something. Similarly, he explores the deficiency is urban decay. He repeatedly describes the urban landscape and always associates it with decay and ruin. His poem The Love Song of J. Alfred Prufrock contains several descriptions of the city. One example would be restless nights in one-night cheap hotels/ and sawdust restaurants with oyster shells (Eliot 5). This image is the perfect example of Eliots portrayal of urban decay. The rhyming couplet contains three dominant images, all of which are associated with cheapness, unattractiveness and a certain degree of immorality. Sawdust restaurants for example are notoriously known for being cheap and low-class, while oysters are associated with immorality. Through his choice of images, Eliot has created a vulgar and ugly portrayal of urban life and landscape. This is how he continuously portrays it throughout his work without ever attributing any redeeming qualities to the city landscape. Eliot seems to be implying that society is decaying and that the changes which are occurring have had a negative impact on it. The chaos created by World War I along with changes has led to an immoral, decaying and ugly society. Other than the decay of society, Eliot also comments on the monotony of it. In his poem Preludes he creates this idea of monotony by not differentiating between individuals and repeating the same actions. One image which conveys this idea is one thinks of all the hands that are raising dingy shades in a thousand furnished rooms (Eliot 13). .ufa769df88c6fcbffc4f8d296b982876a , .ufa769df88c6fcbffc4f8d296b982876a .postImageUrl , .ufa769df88c6fcbffc4f8d296b982876a .centered-text-area { min-height: 80px; position: relative; } .ufa769df88c6fcbffc4f8d296b982876a , .ufa769df88c6fcbffc4f8d296b982876a:hover , .ufa769df88c6fcbffc4f8d296b982876a:visited , .ufa769df88c6fcbffc4f8d296b982876a:active { border:0!important; } .ufa769df88c6fcbffc4f8d296b982876a .clearfix:after { content: ""; display: table; clear: both; } .ufa769df88c6fcbffc4f8d296b982876a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufa769df88c6fcbffc4f8d296b982876a:active , .ufa769df88c6fcbffc4f8d296b982876a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufa769df88c6fcbffc4f8d296b982876a .centered-text-area { width: 100%; position: relative ; } .ufa769df88c6fcbffc4f8d296b982876a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufa769df88c6fcbffc4f8d296b982876a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufa769df88c6fcbffc4f8d296b982876a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufa769df88c6fcbffc4f8d296b982876a:hover .ctaButton { background-color: #34495E!important; } .ufa769df88c6fcbffc4f8d296b982876a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufa769df88c6fcbffc4f8d296b982876a .ufa769df88c6fcbffc4f8d296b982876a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufa769df88c6fcbffc4f8d296b982876a:after { content: ""; display: block; clear: both; } READ: The Skunk by Seamus Heaney EssayThis image does not allow for individuality but instead is monotonous and all the same. A thousand furnished rooms along with all the hands imply that all the rooms and the people who live there are the same. They go through the same monotonous, daily routines without having any real purpose or significance in their lives. Eliots choice of diction in terms of words such as dingy and furnished also emphasize that not only is society monotonous, it is also ugly and cheap. Eliots view of his society is very critical and negative. He could also be saying that society does not allow for individuals to develop but instead forces people to conform. In addition to the monotone character of society, Eliot also explores its immorality, specifically in the form of lust. It is discussed on several instances, and in several forms, in The Fire Sermon, the third section of The Waste Land. He has juxtaposed three different forms of lust in order to emphasize his point. All three images are negative and unattractive without any love related basis. First he introduces an ancient Roman rape and therefore violent lust, followed by a modern, almost business like form of lust and finally male lust in its most basic form. A good example of this last representation of lust would be flushed and decided, he assaults at once; exploring hands encounter no defence (Eliot 43). In this image lust is violent and masculine. Eliot always represents lust as masculine with the man being the dominant figure and the woman more of a victim. Also in this image, it is the man who takes the initiative while the woman sees it as something she has to endure. It isnt pleasant or loving but instead an ugly and immoral act which is another sign of the downhill turn of society. His choice of the verb assaults creates the violent atmosphere because of its connotation associated with fights and violence. On top of this, he has chosen the word defence as if the woman would have to protect herself from this violent, aggressive invasion of her personal life. Overall, Eliot is very critical of lust and anything related to it. A final deficiency explored by Eliot is the superficiality of his society at the time. In The Love Song of J. Alfred Prufrock, the persona says that people judge him based on his appearance, they will say: how his hair is growing thin. The idea of them, or in other words society, judging him shows the superficiality of the society. According to Eliot, his contemporary society judges people based on appearances rather than achievements or personality. Later in the poem, Eliot repeats a variation of this phrase and this repetition emphasizes even further the implication of a superficial society. Furthermore, his choice of the 3rd person plural also indicates a sense of society being turned against the individual. He seems to imply that society does not allow for the development of individual character but instead forces everyone to conform to a particular image. Anyone not fitting this ideal image is looked down upon as happens to Prufrock in this poem. Eliot is obviously very critical of this aspect of society and possibly even implies that this superficiality prevents society from succeeding. In conclusion, Eliots representation of society is fairly bleak and doesnt leave much room for positive aspects. Through his exploration of society, he seems to imply there are only deficiencies and problems. In all three discussed poems, The Love Song of J. Alfred Prufrock, Preludes, and The Waste Land, he repeatedly criticizes society and focuses on everything that is lacking. One could say that his poetry has a very bleak outlook as if the world is nothing but misery and despair. However, despite the dominantly negative attitude, Eliot does offer a certain degree of hope for a brighter future. There is a sense of awareness in his poems meaning that the persona is usually aware to a certain extent of societys deficiencies which in turn implies the possibility of change.Nonetheless, Eliots strongly dominant message is that the society of his time is far from perfect and suffers from countless deficiencies. .u793bde2e27302828c5910bcd0b93459a , .u793bde2e27302828c5910bcd0b93459a .postImageUrl , .u793bde2e27302828c5910bcd0b93459a .centered-text-area { min-height: 80px; position: relative; } .u793bde2e27302828c5910bcd0b93459a , .u793bde2e27302828c5910bcd0b93459a:hover , .u793bde2e27302828c5910bcd0b93459a:visited , .u793bde2e27302828c5910bcd0b93459a:active { border:0!important; } .u793bde2e27302828c5910bcd0b93459a .clearfix:after { content: ""; display: table; clear: both; } .u793bde2e27302828c5910bcd0b93459a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u793bde2e27302828c5910bcd0b93459a:active , .u793bde2e27302828c5910bcd0b93459a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u793bde2e27302828c5910bcd0b93459a .centered-text-area { width: 100%; position: relative ; } .u793bde2e27302828c5910bcd0b93459a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u793bde2e27302828c5910bcd0b93459a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u793bde2e27302828c5910bcd0b93459a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u793bde2e27302828c5910bcd0b93459a:hover .ctaButton { background-color: #34495E!important; } .u793bde2e27302828c5910bcd0b93459a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u793bde2e27302828c5910bcd0b93459a .u793bde2e27302828c5910bcd0b93459a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u793bde2e27302828c5910bcd0b93459a:after { content: ""; display: block; clear: both; } READ: Poetry Persuasive EssaySource Cited: Eliot, T. S. The Waste Land and other poems. New American Library: New York, 1998.

Monday, December 2, 2019

The Main Industrial Hygiene Concerns

Recommendations and Guidance to the Incident Commander Environmental hazards require comprehensive and critical strategies for incident management. The Incident Commander must be aware of specific steps to ensure that the emergency or risk is contained in an effective manner. The commander must identify and initiate proper communication and feedback channels.Advertising We will write a custom research paper sample on The Main Industrial Hygiene Concerns specifically for you for only $16.05 $11/page Learn More This ensures that all persons within the scene obtain adequate information about the existence of the risk. The coherent communication mechanisms also provide a reliable platform for the establishment of response initiatives (Friend Kohn, 2010). As a commander, one must acquire full information regarding the risk. The commander must access full information about the test results obtained from site and hazard assessment procedures. Moreover, the com mander ensures the management and operation of all systems and duties by relevant personnel. This prevents confusion of roles (Fulekar, 2006). The Incident Commander must also communicate precise description of the type, extent, danger, and management of the hazard. This occurs whilst qualified experts are undertaking empirical assessments. The Incident Commander must ensure that all roles are explicitly attained and information is exchanged in an explicit manner. The Main Industrial Hygiene Concerns for the Team and the Clean-Up Recovery Workers There are several industrial hygiene considerations for the team and the clean-up-recovery workers in this process (Plog Quinlan, 2002). To begin with, they must consider personal and environmental hygiene practices. This relates to the prevention of contamination, both at personal and extended levels during the whole operation. The whole team must also be keen to apply environmentally sustainable practices during their cleaning operations . Apart from this, it is mandatory to follow critical and standardized steps in the hygiene operations. Quality assurance measures are appropriate for all procedures in the hygiene intervention. Machining operations must not affect the users and the general environment in a detrimental way. All hazardous materials must be handled according to their classification and management processes. This ensures limited cases of contamination and risk incurred from such hazardous materials (Karmis, 2001). Identification processes must comply with relevant best practices and systems. In addition, these must be internationally acknowledged by the appropriate agencies dealing in industrial hygiene.Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another critical consideration is the disposal of waste material derived from the clean up processes. Principally, the materials, irrespective of their nat ure, must be handled and disposed in a safe manner. The observation limits the cases of cross-contamination and pollution that may be notable within other virgin and new environments. These include some of the important concerns that must be considered by the two teams involved in the mitigation and management process. Team Organization The situation requires a well-organized and operational safety team. This limits the likelihood of occurrence and emergence of other serious and complicated hazards. Ideally, I will strive to establish the communication team at first. The team will be charged with the obligation to convey coherent information to all relevant personnel (Friend Kohn, 2010). The next team will constitute of those experts involved in undertaking various assessment processes within the affected or suspected area. The next team will comprise of those involved in the mitigation of notable hazards. This is conducted through different ways. However, the type of hazard involv ed in the area dictates the type of intervention to be employed by the mitigating team. Nonetheless, it should be observed that there are other fundamental and universal procedures that are common in all types of hazards. Therefore, the rest of the team shall be involved in cleaning, issuing of early warning signs and further expert mitigation processes. Tasks to Be Assigned To the Team The tasks to be assigned to the team are highly variable. They depend on the nature and extent of the risk or hazard observed. The foremost task is the empirical identification and classification of the type of hazard involved in the incident. Secondly, communication and issuing of vital hazard warning signs and messages is also very crucial. All team members must strive to protect their health and bodies from the dangerous effects of the relevant hazards (Plog Quinlan, 2002). Other than this, maximum environmental protection is another critical role that must be conducted by all members of the resp onse team.Advertising We will write a custom research paper sample on The Main Industrial Hygiene Concerns specifically for you for only $16.05 $11/page Learn More Some of the team members must also be involved in the active cleaning and elimination of all notified dangerous material within the scenery. In fact, this includes one of the most basic tasks to be assigned to the team members. The Required PPE for the Team Members and the Recovery Workers There are different personal protective equipment, (PPE) required by the team members and the recovery workers within the site. The two groups require overalls meant for full body protection (Fulekar, 2006). These must be heavy and opaque to ensure maximum protection of the physical body. They also require radiation safety wears to limit the detrimental impacts that might originate from the radiation sources within the area. Observably, both the recovery workers and team members must also have gas masks. Th ese must be used during all times when individuals are within the operation site. This is because the suspect hazard might be a gas capable of destroying the respiratory system. It is also appropriate that the group have their face covers and mouth masks on at all times. These protective gadgets help to protect the skin and the facial parts from intrusion by the dangerous chemicals within the site of operation (Plog Quinlan, 2002). Heavy foot wears such as gumboots will be necessary for all persons working within the site. They help to protect them from physical and chemical injuries on the foot of persons walking within the site. Lastly, the eye goggles and the heavy-duty gloves must be provided to all personnel within the area. The Required Testing Equipment for the Team Member The suspect hazard within the site is a leaking gas. Therefore, most of the testing materials needed by the team members will be derived from laboratories. Because the gas depicts the characteristics of ha logen group, it is crucial to outline some of the important gadgets (Karmis, 2001). These include the inhaler gas sampler, individual sampling pump and direct reading particulate matter gadget. Information Needed From the Different Members of the Team and Delegation of Certain Duties As the team leader, I would require information regarding the historical health complications of each of my team members. Apart from this, I would also request to know if any of them is allergic to halogen gases and other hazards notable within the area.Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Delegation of certain duties must be done according to the historical medical report received from each member (Fulekar, 2006). However, I will also consider individual capacity and competency during such processes. References Friend, M. A. Kohn, J. P. (2010). Fundamentals of occupational safety and health. Lanham, Md: Government Institutes. Fulekar, M. H. (2006). Industrial hygiene and chemical safety. New Delhi: I.K. International. Karmis, M. (2001). Mine health and safety management. Littleton, Colo., USA: Society for Mining, Metallurgy, and Exploration. Plog, A. Quinlan, P. (2002). Fundamentals of industrial hygiene. New York, NY: NSC Press. This research paper on The Main Industrial Hygiene Concerns was written and submitted by user Alyvia N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, November 27, 2019

The Importance of Cover Design Professionals

The Importance of Cover Design Professionals "The importance of hiring a cover design professional": An interview with Rachel Lawston The range of freelancer talent available for independent authors today is astonishing. Designer Rachel Lawston, who we interview today, is a perfect example of that. After working in-house for Penguin Random House, she is now freelance and works both for big publishers (HarperCollins) and indie authors. But is it really worth it, for an independent author with a limited budget to invest in such a talented professional for the cover design? We, at Reedsy, firmly believe it is.As we discuss in the interview, many covers out there look very similar. Self-published books are still very much stigmatised by certain spheres of the publishing industry, and that is mainly due to the quality of the books’ production (i.e. the cover, because that is the first thing you see). Rachel shares her views on that, and more, in this very insightful interview.Hi Rachel, great to have you here. You’re one of our best childrens and YA designers on Reedsy. And you’ve worked both in-hou se and as a freelancer. How did you get started in book design?Wow thank you so much, that is very kind of you to say! My first role in publishing was an assistant designer position at Walker Books. I was very lucky as I was trained by some very talented and wonderful people there and their books are so creative.You’ve worked in-house for Penguin Random House for over 3 years, and have now gone freelance. What do you reckon is the proportion of designers/editors who have done just that in the past few years? Gosh that is a tough question to answer – I honestly don’t know. I have noticed a lot of excitement and interest over the growth of new media, and different ways of working, perhaps that has caused more people to go freelance?You work both for big publishers, independent ones, and indie authors. Are there any differences in the way you approach things with these different clients? What’s your typical way of working with an indie author? I always treat every book with the same level of respect and careful attention that it needs to become the best it can be, regardless of whether it is a big publisher, independent or an indie author. Some books need more time than others, but that it is the nature of book design. Publishers and independent authors have their own very individual working styles and demands which make them exciting and a pleasure to work with.One of the nicest things about working with indie authors, is that they often take an active role in the creative process. I really enjoy working in collaboration with indie authors because the experience is so different to working with a publisher. For instance, I don’t think I can ever really explain the feeling of immense satisfaction I feel when I design a book cover for an indie author. When you directly work for an author, you witness their journey.When working with an indie author I always design a package around their individual book/series, with the their object ives and their budget in mind. If the author is based near to me, I always try to meet them (often in a bookshop!) so that we can discuss ideas, outline their aims and how they want to publish their book.I really like this sentence on your Reedsy profile: â€Å"You’ll have all the benefits of my experience, understanding of brand management, post-production and project management†. Do you think that when working with indie authors, designers have to be more than just graphic artists?Thank you! I feel it is important to support my authors as much as I am able. My experience means that I am able to offer these services.I think that the â€Å"you need an editor† message has really sunk in for most (serious) indie authors out there. However, many of them are still trying to make cuts on cover design and interior layout. Is it really worth it for an indie author with a limited budget to invest in a proper graphic design professional?Gosh, that is a tough question! I always feel very mean when I tell people about the importance of hiring a design professional, as I realise not everyone has the budget to do so.I believe that an eye-catching, well-crafted, well-designed cover increases the value of a book to readers and booksellers. A book cover should receive as much careful attention as it needs to become the best it can be, just like the text within.A professional designer will ensure you’re completely happy with your book before it goes to press because your book matters to them, and their final design reflects that.I do understand that some authors may not have the budget to pay the full fee for my services, which is why I create packages around each individual author, to suit their objectives and their budget.We discussed this in our last interview with a designer: Stewart Williams, and I’d love to have your thoughts on it: do you think there is a lack of originality in book covers out there? Are publishers/authors afraid to tr y new things in terms of design?I definitely agree with Stewarts comment â€Å"I think there’s only a small window of time in which you can emulate an idea and still be successful. The rest of the time you’ve got to try something different. It is a risk, and although people have to take risks, they usually don’t want to be the first one.†I think it’s very important to be the first rather than the second! The last thing an author wants, if for their book to be lost amongst similar looking books!Do you prefer working directly with the author (and the author only), or working under the structure of a traditional publisher and interacting with the author, the editorial team, the marketing department, etc.?I love variety. One of the best things about being a freelancer is the diversity of work. I enjoy working with both indie authors and publishers equally!How do you see the future of children’s book publishing? Is it print books, apps, both? I s ee apps and ebooks as another format – like a hardback or paperback. I think there will always be print books.And how do you see the future of graphic design within children’s book publishing? Will designers also be formatters, app developers, or even publishers?I actually know a couple of designers who already work as publishers! One of the best things about being a designer in children’s publishing is that you are such valued part of the team.Thanks so much for taking this time for us!Follow Reedsy and Rachel on TwitterLearn more about book cover design, book layout design, typography or illustration on Reedsy. Click on our design links!Check out our Facebook page for daily posts, images, and videos on self-publishing and book marketing!How do you see the future of children’s books? Do you agree that covers out there, in general, look too similar? Do you think it is worth investing in professional cover design? Let us know your thoughts in the comments below!

Saturday, November 23, 2019

Heat Capacity Worked Example Problem

Heat Capacity Worked Example Problem   Heat capacity is the amount of heat energy required to change the temperature of a substance. This example problem demonstrates how to calculate heat capacity. Problem: Heat Capacity of Water from Freezing to Boiling Point What is the heat in joules required to raise the temperature of 25 grams of water from 0 C to 100 C? What is the heat in calories? Useful information: specific heat of water 4.18 J/g ·Ã‚ °CSolution: Part I Use the formula q mcΔTwhereq heat energym massc specific heatΔT change in temperatureq (25 g)x(4.18 J/g ·Ã‚ °C)[(100 C - 0 C)]q (25 g)x(4.18 J/g ·Ã‚ °C)x(100 C)q 10450 JPart II4.18 J 1 caloriex calories 10450 J x (1 cal/4.18 J)x calories 10450/4.18 caloriesx calories 2500 caloriesAnswer:10450 J or 2500 calories of heat energy are required to raise the temperature of 25 grams of water from 0 C to 100 C. Tips for Success The most common mistake people make with this calculation is using incorrect units. Make certain temperatures are in Celsius. Convert kilograms to grams.Be mindful of significant figures, particularly when working problems for homework or an exam.

Thursday, November 21, 2019

One Legal Stop Essay Example | Topics and Well Written Essays - 1000 words

One Legal Stop - Essay Example Subsequent questioning reveals that the subjects are offering conflicting statements regarding their presence in the area, and the officers arrest the suspects for loitering and prowling. A search of the vehicle reveals that it contains stolen property from the robbery. Reasonable Suspicion. While police officers have no right to harass or detain citizens without probable cause, they do have broad latitude in deciding if individuals at a particular scene may be questioned when circumstances warrant a reasonable suspicion that a crime has been committed. There are two things that contribute to a justifiable cause for reasonable suspicion; the actions taken by individuals when they see police officers and the areas in which they are located when they encounter law enforcement. When a person runs from the police while in a dangerous area, the officers have a duty to investigate. The United States Supreme Court has specifically stated that "mere flight is not enough to create 'reasonable suspicion,' but...when the flight is 'unprovoked' and can be shown to have taken place in a 'high crime area,'" an officer is justified in stopping and frisking the individual (Williams, 2000, p. 381). In fact, the Chief Justice wrote that "[h]eadlong flight-wherever i t occurs-is the consummate act of evasion: it is not necessarily indicative of wrongdoing, but it is certainly suggestive of such" (Williams, 2000, p. 381). In this case, the officers were patrolling a high-crime area after news of a robbery. When the four subjects saw the officers, they immediately got into their car and drove away. This act of evasion, combined with the location of the activity, gave the officers completely reasonable suspicion of the need to investigate further. Their pursuit of the individuals was proper and legal. Reasonable Officer Conduct. Police officers are vested with significant authority over citizens. With that power comes the responsibility to act lawfully and reasonably. When police officers act reasonably and in good faith, they have latitude in the evidence they discover. The law says that any evidence uncovered by an illegal search is not admissible in a court of law. The reason for this rule is to "deter unconstitutional police conduct" (Feinman, 2000, p. 315). It must be noted, however, that even if the police do conduct an unreasonable or unlawful search, the evidence they uncover is still useable in the prosecution of the suspect if the police believed they were acting lawfully. Feinman goes on to point out that when police officers find evidence "in a good faith belief that their acts are constitutionally permissible, the criminal process should not be denied the benefits of using the evidence" (2000, p. 315). Here, the police officers acted reasonably and appropriately. Havi ng encountered the suspects loitering in a high-crime area, then seeing them attempt to evade, the officers made a legal stop. During the course of speaking with the subjects, the officers attempted to discover the truth of why the suspects were in the area. As discussed below, the search of the suspect's

Tuesday, November 19, 2019

Philosophy - Social Justice Essay Example | Topics and Well Written Essays - 1000 words

Philosophy - Social Justice - Essay Example This is because the definitions vary basing on a variety of factors, like political factors, religion, and the social philosophy. From a postmodernist point of view, one can get a definition that is only a concept that may never be practical anywhere in life. In general, Boylan (p. 91) writes that social justice is more of equal justice, not only in the judicial system, but in all other aspects of the society. From this concept, we can say that social justice demands equal rights and opportunities for everyone regardless of the social status. Therefore, we can sum up by saying that social justice is an idea which involves fashioning a society or an institution basing on the principles of equality and solidarity. This system understands the values of human rights with recognition of every individual’s dignity. Generally, social justice bases on the concepts of human rights and equality. It also involves economic egalitarianism. This is through progressive taxation, and redistri bution of property and income. Through such policies, it is easier to attain equality in opportunity, hence creation of outcome equality. In order to create a just society from the perceptive ‘privileged society’, where not every individual has equal opportunity to enjoy the freedom that people share, one must be ready to learn more about the issues of social justice like tolerance, equity and diversity promotion, and fighting hatred, among others. It is easier to act after educating oneself about the issues of social justice. Secondly, it is not easy to achieve the social justice that on desires without incorporation from the general society. It is, therefore, imperative to get help from the general people in the society. Joining a social justice group, which will stand up to hatred in all forms, will engage the community in a process that will build the society towards respectful, safe and fair environment. With this, one will get the support that will help in creatin g a firm foundation towards achievement of the just society (Boylan, p. 93). One must understand that they can not come up with a just society without learning from others. This is because a just social system recognizes all forms of diversity, be it cultural, economic or any other form. Therefore, it is important for one to learn to leverage the benefits of diversity surrounding them. One can expose themselves to other cultures, eat and intermingle with other people in the society, read about different cultures, subscribe to other cultures and open ones mind to diverse perspectives around them. Through this, one will learn about the challenges that they will have to overcome in order to justify all the social needs in the diversity among the people in the society. It is also important for one to take challenges, like asking oneself if the immediate friends reflect what a just society is. One can ask themselves if friends around portray the diversity of genders, races, cultures, age s, political affiliations, and any other relevant aspects of diversity. In order to achieve a perfect framework of social justice, one must open the mind and heart to experience people with other perspectives and insights that will or may be challenging, while some may be interesting. Such diversification will eradicate issues of discrimination and will ensure achievement of a liberal society. A perfect view of a just society will have socially responsible

Sunday, November 17, 2019

Literacy as foundation for lifelong learning Essay Example for Free

Literacy as foundation for lifelong learning Essay Literacy is a fundamental human right and the foundation for lifelong learning. The innovation of writing is one of mankind’s useful creations, it is more than the ability to read and write it’s also the ability to understand what you’re reading and what makes sense in what you’re writing. A person who cannot read and understand sentences, which cannot interpret and cannot write, is called an illiterate person. Illiteracy is the inability to read and write. Literacy makes a person more confident, ambitious and successful in life. Persons with a good education tend to be more confident and ambitious than those who are illiterate. Literacy is thought to have first emerged with the development of numeracy and computational devices. It increases job opportunities and access to higher education; it helps in the economic growth and development of a country. Increases Vocabulary Reading increases your vocabulary, it help persons to learn new words and improves their spelling, the more you read, the more words you gain exposure to and they will inevitably make their way into your everyday vocabulary. Reading also helps in your talking skills. It helps you understand different ways of life and expands your imagination. Stress Reduction A well-written novel, play or newspaper will distract you and keep you in the present moment, letting tensions drain away and allowing you to relax. Reading is a wonderful source of pleasure for many people, and can provide a healthy escape from routine. Mental Stimulation Reading helps to keep the brain active, us like every other muscles in the body, and the brain requires exercise to keep it strong and healthy. Reading prevents the brain from Alzheimer’s and Dementia. Better writing skills This goes hand-in-hand with the expansion of your vocabulary: exposure to published, well-written work has a noted effect on one’s own writing, as observing the cadence, fluidity, and writing styles of other authors will invariably influence your own work. Tranquility In addition to the relaxation that accompanies reading a good book, it’s possible that the subject you read about can bring about immense inner peace and tranquility. Reading spiritual texts can lower blood pressure and bring about an immense sense of calm, while reading self-help books has been shown to help people suffering from certain mood disorders and mild mental illnesses.

Thursday, November 14, 2019

Symbolism in Chapter 17 of Chopin’s The Awakening :: Chopin Awakening

Symbolism in Chapter 17 of Chopin’s The Awakening The end of Chapter 17 in Chopin’s THE AWAKENING offers a richly compressed portrait of a woman desperate to break through the bonds of domesticity and embark into the unknown. The passages (pages 74 and 75) immediately follow the dinner scene in which Edna first announces to Là ©once that she will longer observe the ritual of Tuesday reception day. After Là ©once departs for the club, Edna eats her dinner alone and retires to her room: â€Å"It was a large, beautiful room, rich and picturesque in the soft, dim light which the maid had turned low. She went and stood at an open window and looked out upon the deep tangle of the garden below. All the mystery and witchery of the night seemed to have gathered there amid the perfumes and the dusky and tortuous outlines of flowers and foliage. She was seeking herself and finding herself in just such sweet half-darkness which met her moods. But the voices were not soothing that came to her from the darkness and the sky above and the stars. They jeered and sounded mourning notes without promise, devoid even of hope. She turned back into the room and began to walk to and fro, down its whole length, without stopping, without resting. She carried in her hands a thin handkerchief, which she tore into ribbons, rolled into a ball, and flung from her. Once she stopped, and taking off her wedding ring, flung it upon the carpet. When she saw it lying there she stamped her heel upon it, striving to crush it. But her small boot heel did not make an indenture, not a mark upon the glittering circlet. â€Å"In a sweeping passion she seized a glass vase from the table and flung it upon the tiles of the hearth. She wanted to destroy something. The crash and clatter were what she wanted to hear.† The scene neatly encapsulates Edna’s rage at being confined in the domestic sphere and foreshadows her increasingly bold attempts, in subsequent chapters of the novel, to break through its boundaries. At first glance, the room appears to be the model of domestic harmony; â€Å"large,† â€Å"beautiful,† â€Å"rich† and â€Å"picturesque,† it would appear to be a welcoming, soothing haven for Edna. However, she is drawn past its obvious comforts to the open window, a familiar image in THE AWAKENING. From her vantage point in the second story of the house, Edna (who at this point in the narrative is still contained by the domestic/maternal sphere – she is â€Å"in† and â€Å"of† the house) gazes out at the wider world beyond.

Tuesday, November 12, 2019

World Wide Fund for Nature

There are well over five thousand endangered species on Earth and humans are the cause of it. Many animals are suffering and several hundred are already extinct. Many of the most beautiful creatures are now evanescent. People are also causing the destruction of the environment, which is home to millions of animals worldwide. Through poaching and obliteration of nature, humans have managed to diminish the very place they call home. There are charities such as the World Wide Fund for Nature with the motive to halt and reverse the annihilation of the environment.The international organization World Wide Fund for Nature works on issues regarding conservation, research, and restoration of the environment. The WWF was formed on April 26, 1961, when a small group of passionate individuals had the idea of building a future where humans live in harmony with nature. Their mission was to preserve the planet’s resources, reduce pollution, and conserve the world’s life diversity. Th e WWF’s original name was World Wildlife Fund and was later changed to World Wide Fund for Nature.The panda has become the logo for WWF because it was an endangered species and served as a strong recognizable symbol that was adored by many people in the world for its appealing characteristics. Originally, their aim was to protect the wildlife species and habitat. Today, organization has grown to repopulating several different species worldwide and seeks to didactically educate people on how to have a more ecologically friendly lifestyle.The World Wide Fund for Nature is the world’s leading environmental conservation organization with a global reach of one hundred different countries. They help protect endangered animals and their habitats. The WWF does this by collaborating with businesses, governments, local communities, and other organizations to secure funds and ensure the safety of wildlife. They focus on the underlying causes of environmental deterioration.The ent ire planet depends on organizations such as this, and without it, the nature living on it would continue to be whittled down by apathetic people until it is too late. Humans will soon become their own nemesis, unless they show some solicitude, and be a partisan in restoring the planet. The WWF, with over one million members in the United States and nearly five million worldwide, is one of the most impactful charitable organizations in history. The WWF gives hope to the future of the environment and fixes the problems that previous generations have caused.Because of this organization, the earth’s environment’s status has drastically improved. They are bringing back the serene environment, and shielding the forlorn animals that inhabit it. The World Wide Fund for Nature is a very impactful charitable organization that aids in restoring the planet’s environment and saves the lives of animals that are in need. The international organization World Wide Fund for Natur e works on issues regarding conservation, research, and restoration of the environment.

Sunday, November 10, 2019

Fate vs. Freewill – Romeo and Juliet

Till one of their choices they make brings an end to the both of them. Ultimately, Shakespeare Is showing us In the play that we are humans all act on our own freewill. When Romeo goes to the Caplet party, it was pretty obvious that he made the choice to go himself. Romeo knew it wasn't right to go to his enemy's party and he knew that if he got caught then things won't end well. Romeo was imagining all the bad things that happen If he went in and to back It up he told Mercuric about the dream he had. The dream was about something bad happening. Like for example: his death.Nobody forced Romeo to in to the Caplet party. He made the decisions himself. Fate kind of played a part warning him that it, might not be safe going to the party. But Romeo has a mind of his own and his mind made the choice to go and Just ignore the warning. After the party and when Romeo and Juliet meet, they fell In love and decided to get married. It wasn't an arranged marriage, It was pretty straight-forward t hat they both wanted to be with each other. Their plan was to be married at Friar Laurence ell without anyone knowing, the only exception was the Nurse and Friar Laurence. If thy bent of love be honorable. Thy purpose marriage, send me word to-morrow, By one that I'll procure to come to thee, Where and what time thou wilt perform rite. † (Shakespeare, 95) Romeo and Juliet decided themselves that they were going to get married to each other, knowing that their parents would not approve. Fate did not bring them to this decision. It was the act of freewill that bought them to come to this decision. After the marriage Romeo gets banished and Juliet decides to â€Å"take† her life so she an be with Romeo.She finds out she is to marry Paris (after she already married Romeo) and she doesn't want to. She then seeks help from Friar Laurence at his cell and then threatens to really kill herself If he does not help. He then gives her fake poison so she may appear dead and then he will send for Romeo to come and be there for when Juliet wakes up. She was very skeptical about taking the fake poison because she wondered if it was real poison and she had so many thoughts about the plan and how it might not work. She was right, the plan went awry and didn't very well. Tell me not, Friar, that thou hearts of this, unless thou tell me how I may prevent It. If In thy wisdom thou cants give no help, Do thou but call my resolution wise, And with this knife I'll help It presently. † (Shakespeare) It was pretty clear that Gullet 010 not want to marry earls, so seen desperately made ten console nearest to Take her death. There were other options that she could've have chose from. Like for example: marry Paris instead and forget about Romeo because no one else knew bout her marrying Romeo.But she decided to take it to an extreme because she loves Romeo that much. Through all the conflict that happened within Romeo and Juliet shows us that fate does not set a road fo r us to take and that freewill gives us choices that we have to make ourselves. We as humans all act on our own freewill, we make choices; some are good and some are bad. This is probably why the play: Romeo and Juliet is relevant to today's lifestyle. We as humans live our lives learning from the choices and decisions that we make.

Thursday, November 7, 2019

Julius Casear

Julius Casear Background Julius Caesar was born on the 13th day of the month Quintilis or July in the year of 100 B.C. His full name was Gaius Julius Caesar, the same as his father. Gaius was his given name and Julius was his surname. Caesar was the name of one branch of the Julian family. It's original meaning was "hairy." Caesar's family was not prominent, but they claimed to be descended from Venus. In spite of that fiction, Caesar was well connected through his relatives and received some important government assignments during his youth.Among other projects, he was sent to bring back a fleet of ships from Nicomedes IV of Bithynia. He was also honored for bravery at the siege of Mytilene when he was only twenty years of age.Several years later he left Rome to study in Rhodes but was captured by pirates. His relatives paid a ransom and Caesar was return.Bust of Julius Caesar from the British MuseumHe then hired private troops to capture the pirates, and had them executed. Going on to Rhodes, hi s studies were soon interrupted by the outbreak of war with Mithradates VI of Pontus in 74 B.C. Caesar again gathered a force and fought in that war.Caesar held a bunch of lower level political offices before becoming a Roman consul in 59 B.C. He then made an alliance now known as the "First Triumvirate" with two strong military leaders, Pompeii and Crassus. This First Triumvirate was very important in Rome's history.When Crassus died the two remaining triumvirs were at each other's heads. Pompeii had an army in the southern part of the Italian peninsula, including Rome. Caesar was in charge of an army in the north. He took his army across the Rubicon River (the dividing line between their regions) and there by started a...

Tuesday, November 5, 2019

Wayside and Waste Side

Wayside and Waste Side Wayside and Waste Side Wayside and Waste Side By Maeve Maddox One of the many meanings of the English noun way is, â€Å"a thoroughfare used or designed for traveling or transportation from place to place.† Roman legions travelled along the Appian Way. Shakespeare’s Autolycus sang, Jog on, jog on, the foot-path way, And merrily hent the stile-a: A merry heart goes all the day, Your sad tires in a mile-a. The Winter’s Tale, IV.3. Even now we drive along highways and perhaps hike along byways. The land that runs along these â€Å"ways† is called the wayside. The expression â€Å"to fall by the wayside† probably came into English from the parable of the sower: A sower went out to sow his seed: and as he sowed, some fell by the way side; and it was trodden down, and the fowls of the air devoured it. Luke 8:5, KJV. The idea is that anyone or anything that â€Å"falls by the wayside† has failed to accomplish its purpose. Nowadays, speakers who don’t seem to know the word wayside talk about â€Å"falling by the waste side.† Like those who still say wayside, they are referring to the area along a road or highway, butdoubtless because of all the litter that accumulates therethe eggcorn â€Å"waste side† makes sense to them. The expression has made its appearance in pop lyrics: When you got big dreams, keep your eyes on the prize Dont fall to the waste side, reach for the sky Dont bother wasting my time, you’re falling down by the waste side. Falling down by the waste side It’s not just songwriters who are mixed up: Senator [Royce] West added that, It was not his intent or those members who have coauthored SB 1419 and those who lent their efforts to the creation of this bill, to attempt to maintain or increase the pool of eligible applicants for admissions, admit them, and then have them fall by the waste side. From the Office of State Senator Royce West, District 23 (Texas). Note: Carpenters aptly talk about the â€Å"waste side† of a saw blade. It’s the side away from a section of wood being cut. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:16 Substitutes for â€Å"Because† or â€Å"Because Of†Does "Mr" Take a Period?The Difference Between "Un-" and "Dis-"

Sunday, November 3, 2019

Water incident Essay Example | Topics and Well Written Essays - 750 words

Water incident - Essay Example The company is no stranger to such incidents. It has been part of all major oil disasters in thee US for the last five years (Lustgartern). Since the explosion in the deep water rig causing death to 11 persons on April 20, 2010, the oil spill has continued to claim the lives of wild life; it has seriously threatened the travel and tourism plans of the region as well as affected the culture of the gulf coast. The oil rig that cme into causing an accident in the Gulf coast, The deep water horizon was a nine year old rig having a semi submersible mobile drilling unit.and a dynamic positioned drilling rig. The company has taken this rig on lease from Transocean. At the time of explosion, the rig was drilling an exploratory well at a depth of nearly 5000 feet under water The incident occurred on April 20 2010 at approximately 9.45pm. gas from the well under high pressure shot up and out of the well triggering into a huge explosion. Efforts made my ships to bring down the fire proved unsuccesful. The fire lasted for nearly 36 hours after which the platform sank to the deep waters. The spread of the oil was very rapid due to the strong southernly winds that was caused by the impending cold front. Five days from the blast, the spill spread to nearly 580 square miles. And was near to the ecologically sensitive Chandeleur Islands. By April 30, the spread widened to approximately 3850 square miles. The spill reached the Delta national wild life refuge and Bretton national wild life refuge. . By May 19 the spill reached the Loop current which flows around the Gulf of Mexico. It was found that about 35% of the oil leaked would evaporate, 50% will remain in the water and the rest would be dissolved in the ocean. It was also estimated that most of the oil would be floating within one foot of the surface of the water causing serious environmental damage to all living organisms. The

Friday, November 1, 2019

International finance Essay Example | Topics and Well Written Essays - 500 words

International finance - Essay Example By actually knowing the exchange rate of the other currency (one year from the base year), banks and individuals earn an effective interest rate rather than the simple interest rate that would have been earned if the funds are left deposited in the bank. Using the theory of purchasing power parity, explain how inflation impacts exchange rates. Based on the theory of purchasing power parity, what can we infer about the difference in inflation between Ireland and the USA during the year your lottery winnings were invested? First, in order to explain how inflation impact exchange rates, it is necessary to define purchasing power parity. The Dictionary of Economics defines purchasing power parity as â€Å"a theory which states that the exchange rate between one currency and another is in equilibrium when their domestic purchasing powers at that rate of exchange are equivalent†. Since after one year, the rate of exchange became US$1 = Euro 1.30, there was a 4 per cent inflation in Ireland which caused a devaluation in their exchange rate. The inflation rate was computed as follows: (1.30 – 1.20)/1.20. While there was no mention of any change in exchange rate in the US, it can be inferred that there was no inflation increase. Therefore, the value of its currency remained the

Wednesday, October 30, 2019

Research Paper based on company of your choice except Walmart

Based on company of your choice except Walmart - Research Paper Example Next section of the study will discuss the major milestones for the company. Time Period Milestones 1905 Nestle took over Anglo-Swiss Condensed Milk Company. 1920-1944 Nestle shut down operation in many plants and invested capital in launching Nescafe. 1945-1974 In this era, Nestle took the strategic decision to diversify its product portfolio. They took over Alimentana in order to launch Maggi. Nestle invested money for becoming one of the largest shareholder in L'Oreal. 1975-1979 Nestle took initiative to enter in pharmaceutical industry with the help of buyouts and strategic acquisition decisions. The company acquired Alcon Laboratories in order to enter American pharmaceutical industry. 1980-1994 Nestle used the acquisition strategy in order to increase height, breadth and depth of its food product portfolio. The Vevey based organization acquired food giant Carnation in order increase depth of the product line. Nestle enhanced the strength of the Nescafe brand by launching Nespre sso which was a form of espresso coffee. 1996-2005 Nestle diversified its business into nutritional and health division. The Swiss company entered into of health, nutrition and wellness business segment with the help of series of merger and acquisition activities. 2006-2009 Nestle took few major steps like acquiring nutritional division of Novartis, establishing shared value forum in different countries, trimming down the value chain for bottled water segment in order to increase sustainability and profitability of business. 2010-2012 Nestle launched Cocoa Plan for supplying disease defiant plantlets to their value chain partners. (Source: Nestle, â€Å"History†) SWOT Analysis & Impact of External Environment Strengths Strong Brand equity is the major strength for Nestle. The company has established strong brand presence with the help of its diversified product portfolio. The Swiss giant offers more than 4000 brands to customers which talks about the product diversification c apacity of the company. The company is the market leader in more than twenty five product categories like confectionery, pet care, coffee, bottled water, frozen meal, nutritional division and dairy products. Nestle has achieved leadership position in non-alcoholic beverage market with the help of products like Milo (energy drink), Nestle Pure Life (bottled water), Nescafe (coffee) etc. Nestle Pure Life is the highest selling bottle water brand in the world. Top brands of the company are growing at a rate of 10-20% annually which proves the strong brand equity of Nestle (Market Line, â€Å"Nestle S.A†). Research and development capability is the major strength for Nestle. The company has established more than thirty two research and development centers across five continents in order to incorporate high degree of diversification in product offering. The Vevey based company operates business with the help of three hundred application groups in order to develop products in accor dance with the local market preference. Weaknesses Major weakness of Nestle is its inability to generate revenue from all the markets it caters to in equal proportion. For example, 58% of Nestle’s revenue comes from its operation in developed countries like USA, UK and other European countries (Market Line, â€Å"Nestle S.A†). The company is facing problem in maintaining its revenue growth in European

Sunday, October 27, 2019

Reflective Essay NU-AGE

Reflective Essay NU-AGE NU-AGE is a module that has had a profound influence of my understanding about the concept and self-perception about ageing. Having to learn how much more biology, lifestyle, clinical aspects, technology, living conditions and solutions can directly or indirectly alter how an individual age. Ageism in one major concern that was given much attention to in the module. Ageism was thought be the direct action of our society towards the ageing population(reference). For the past century, the institutionalisation and the idea of making the older population redundant was a major concern to both the economy. Many had to opt for poor relief, begging, paid work when possible, charity, growing food, use of common rights and help from family. Unequal access to improved occupational and private pension have been a concern to how the ageing population had access to an income to support them through later life has contributed much to the of the negative concept of ageing. This led the population to have a stereotypical view of the prevalence of loneliness at older people that their prevalence of illness and disease were more likely higher and older workers are less efficient. Despite all these negative stereotypical views positive ideas and views have been acknowledged, but many recogn ise that the ageing population have a perceived superior wisdom from experience. Health Nutrition and health has an undoubtedly profound aspect on how progression of ageing occurs. Research has shown that people in poorer parts of England lived on average 7 years less than those of in richer parts. This has been affiliated with the qualities of life the two regions face and the conditions they are assumed to face in such regions. The poorer regions are proposed to be subjected to adverse environment conditions, more stress and poorer diet. Richer regions are assumed to have the direct opposite qualities of those of the poorer regions. Research has proven that the genotype of an individual has a profound effect on the progression of ageing of an individual, such as having the Age-1 gene. All these factors are known to contribute oxidative stress, metabolic stress and inflammation which known to affect the trajectory of how ageing progresses and the prognostic implications in later life. It has been proven that diets low in calorific value and higher in unsaturated fats a nd omaga-3, such as the Mediterranean diet, showed marked decrease in the causes of mortality such as cardiovascular disease, neurodegenerative diseases and cancers. Physical activity has been a key player in the progression of how we age. Mental health has been shown to be related to how much an individual is involved in the arts and society. For example, risks of showing onsets of dementias have been shown to decrease with engaging in thought and social processes. (reference) This clearly shows us the ageing is plastic. This relates very strongly to the Clinical Ageing and Health module I took this year in Biomedical Sciences, iterating much of what was covered but in a simplified coherent manner. Ageing affect individuals related to the ones ageing. Residents in the care homes haves generally shown that there are losses of formal association with members they have had earlier in life thus leading to increased prevalence to neurodegenerative disease and loneliness. This has been addressed by providing and involving the ageing population in the arts whereby bonding with those of a similar age, ethnicity and class which provides a strengthened emotional support, and social identities. Wealth Engagement of the ageing population has been a paramount interest of discussion over the years. Establishments of capital development projects were one of the topics of interest that has been of great interest to me, especially one EX-BEX member shared his thoughts of how he thinks that life savings in the bank might not gain as much capital gains as when other forms of investment out-weighed the risks since equity has been rising for the past century. Through this module, I have truly come to grasp of the global scale of what society is expecting from ageing, how it is perceived and what we as the younger generation can implement to address issues in relation to the current ageing population and to the younger generation to age in a graceful manner. I have learnt that ageing is not a concept to be worried about and that it should be regarded in a positive aspect to consider in life. Being an international student, I have come to experience thoughts and aspects of ageing in the UK and through other international students which I propose to implement in the Seychelles. Seychelles has had a graceful ageing population two decades ago, unfortunately the can no longer be said with confidence. Prevalences of age related diseases are rising and life-spans are decreasing. No strong investigation has been made to determine why such decline is occurring. I feel that it is my duty as a Seychellois to lead the way to investigate and support th e ageing population into the aspect of graceful and healthy. My hope is to promote the Seychelles as an example to the world that ageing is in our control and we should not fear it. My dream is to see the ageing population of Seychelles to be healthy, active and vibrant thus defeating the ideology and perception of ageism.

Friday, October 25, 2019

Atrribute of God :: essays research papers fc

Truth an Attribute of God   Ã‚  Ã‚  Ã‚  Ã‚  The definition of truth according to Webster’s is conformity to fact or actuality, reality, actuality. Ryrie defines truth as â€Å"agreement to that which is represented it includes veracity, faithfulness, and consistency.† To say that God is true is to say that he is consistent with himself. He is all that he should be; he has revealed himself as he really is. His revelations are completely reliable. For man to understand that truth is knowable to him and life does make sense, he should first understand that all truth is known to God regardless of if it is found in the Bible or other sources. Therefore, it should be called God’s truth because Colossians 2:3b says, â€Å"are hid all treasures of wisdom and knowledge.† People think that God has hid his truth from them, making it inaccessible to man so they cannot understand God’s truth. Men do not practice good exegesis when the word ‘hid’ is taken out of context and means, to some people, that God is hiding his truth from them. I think that Paul is trying to say that the truth about Christ is the focal center to which all other truth about everything in creation is connected. That is to say, God is truth. We are totally dependent upon God to know truth because God is the creator of all things. He is our source for knowledge. God revealed both grace and truth to us by incarnating himself. Truth is unchanging and universal; it is not relative but is absolute. (Holmes 8) The Old Testament term for truth is emeth. This is primarily ethical rather epistemological term. Truth depends on unchanging reality, is personal, cannot change, and remains the same for every time and place in creation. It is absolute. To say these things is to say that God’s knowledge is complete and perfectly true. Truth is the implication that God exist. So one cannot believe in truth and believe that God is non-existence. We need a renewed commitment to the truth as found in the Scriptures and as summarized in theological and doctrinal propositions. (Phillips 26)   Ã‚  Ã‚  Ã‚  Ã‚  When Pilate ask the question ‘what is truth,’ the Lord answered this in the upper room when he said â€Å"I am the way the truth and the life†. No one should deny to Christ a personal identification with truth. Before we say we hold Christ and the Bible as central to education, we need to do some serious thinking about God’s Truth.

Thursday, October 24, 2019

Junk Food Prevalence and Its Physical and Mental Implications

Name: Ali Hussain Al-Attas Date: 15/10/2011 Cause & Effect Junk Food Prevalence and its Physical and Mental Implications Introduction: A study conducted lately, showed that junk food affects the function and structure of the brain which could change peoples’ behavior, especially that of children. By definition, junk food is pre-prepared food that has low nutritional value and is high in calories. The aim of this paper is to explore the causes of junk food prevalence and its physical and mental effects. Paragraph 1: Causes: Abundance and Advertisements:Junk food has become very popular among people owing to its accessibility, taste, cost and strong media advertising. It’s difficult to find a district, or even a street, without a fast-food restaurant. Statistics indicate that the number of these restaurants tripled in the last decade. An example of advertisement is putting surprises, free toys, with every â€Å"happy meal† to attract children. The rise of the numbe r of fast-food restaurant leads to an increase in its physical and mental hazards. Paragraph 2: Effects: Physical Implications:Junk food physical hazards of can be broadly categorized into two groups. The first is the immediate effect, namely, obesity that presents health risks. In 2005, a study conducted by NIH found higher rates of obesity in high schools with nearby fast-food restaurants. According to a study carried out on general education students in Saudi Arabia, the rate of obesity among those who frequently eat fast food is 38. 20%, while the rate is 19. 43% among those eating only one meal a week. Another study revealed that about one out of four (or 23. 6%) of Saudi adults are classified as obese.The second group is the distal effects. Being overweight and can increase the chances of getting chronic illnesses. The OSG pointed out that simply becoming obese, with over 30 BMI, raises the likelihood of developing many diseases including heart attack, stroke and few types of cancer. A 14-year prospective study showed men aged 40 to 65 years with a BMI more than 29 had a 72% increased risk of getting nonfatal or fatal coronary heart disease. Clearly, there are direct and indirect connections between junk food and a number of physical illnesses. Paragraph 3: Effects: Mental Implications:Similarly, Junk food results in emotional issues, such as, hyperactivity, and depression. What it does is that it changes the order of the brain. A recent study, conducted at 2010, revealed that it raises the risk of depression by 55%. Another research, involved 80 participants, showed that a drop in anger, aggression and depression resulted from replacing it with more healthy food. It also affects the educational attainment of students by secreting hormones that cause a partial mind inactivity. From that, it can be inferred that there is a strong link between consuming junk food and several behavioral problems.Conclusion: This paper illustrated the spread of junk food as an important factor for many physical and mental problems. Consuming junk food has direct implications, such as obesity. In addition, it leads indirectly to a number of chronic diseases. Furthermore, it changes peoples’ behavior and causes emotional illnesses e. g. aggression and depression. But it still widely spread because of the strong advertisement and few minor reasons. The awareness of this problem is on the increase, but the danger still exists, and governments and official organizations have to do something to reduce these risks.

Wednesday, October 23, 2019

Hotel on the Corner of Bitter and Sweet Essay

One should not stop going for what they want. Through the struggles and obstacles being thrown at two people who are in love but the others may not be able to see it, they will always find a way back to each other. This book demonstrates the hardship two young people who are in love to find a way to each other even though at the time, interracial dating was not very common and looked down upon. During the Japanese internment in WWII, Henry, who is a first-generation Chinese American, went to an only non-white school was forced to work in the kitchen during lunch and clean after school because that was how his â€Å"scholarship† was being paid for. At that school, he met a Japanese-American girl named Keiko and became friends instantly. Even though Henry’s father was not very fond of the â€Å"enemy† Japanese people, that did not stop Henry from being her friend. One night, both Henry and Keiko snuck out to see each other. When they saw each other, Keiko gave him her family pictures because all Japanese had to get rid of any possession that could link them being known as Japanese so they could avoid being taken away. Japantown was filled with families and businesses who were forced to shut down and leave to the safer internment camps. Henry had to go through that pain of watching Keiko’s entire family leave, he was helpless to stop them but at the same time afraid that he would be herded with them for his similar physical appearance. Because it was a tradition for the Chinese to send their children back to China to complete their schooling, that is what Henry’s father did. He sent him back to China. He agrees to go if his father saves the Panama Hotel where Keiko’s family stored a lot of their belongings when they were shipped to the internment camps. While sending letters back and forth letters to Keiko, that is how Henry met the women he ended up marrying, Ethel. She worked at the post office and befriended him. As the war was going on, Keiko’s letters stop coming. The only reason why Keiko’s letter stops coming because his father interfered with the delivery of the mail for Henry’s own good. That is when Henry eventually moves on with his life, finishes school and marrying Ethel, but does not forget about Keiko. After the wife dies of  cancer he tries to find meaning for living. By doing so he goes back and visits the last Japanese habitation, which was the Panama Hotel. He never really forgot about Keiko, that was his first love. Even though Henry’s son, Marty, and Henry were not close, slowly but surely he eventually told him about Keiko. Marty and his fiancà © go out finding Keiko and sends Henry to New York to be reunited with his first love, Keiko. Being in Henry’s father’s shoes, I could see why he stopped the communication between Henry and Keiko. He was really just doing what is best for his children. At that time interracial relationships were not common but I guess nowadays parents cannot really choose who is going to marry their children. You cannot help how you feel and when you feel a certain way you will do whatever it takes to be back with the one you love. I think it was so cute how Keiko and Henry sent letters back and forth, nowadays it is only text messages or snapchats being sent. There was no sentimental feeling like there was before. Now we rely on technology as our form of communication and that is why some relationships fail. It is hard bringing your culture to America especially when you want to live the American lifestyle or culture. I know Henry’s father did not want him speaking Cantonese at home because if he spoke English, he would be more acceptable as an American. He was proud that Henry was going to an American school but of course he was not going to let some of the traditions go so therefore sends him to China. Henry’s father’s morals are very different with Henry as he grows up to being a father. When Henry has a son who is planning on marrying an American girl. At that time, dating outside the race is more acceptable. With me dating outside the Filipino race, my parents are okay with that. To them race does not matter. What matters is how the other person feels about you and vice versa. One that cares for you, takes care of you, and how they treat you should be the bigger concern and not the race. I always thought I would have to date within my race because I know that is what my parents would want, but they told me race should not matter. It is just how the other person can make you feel that matters the most. As long as I am happy, my parents are happy. I wish Henry’s father saw that Henry was happy with Keiko, but since his father was not very fond of the  Japanese, he did everything he can for them not to keep in contact. The story ends on a sweet note. The first thing Henry says when they meet was a Japanese phrase to tell her how beautiful she was, that he learned when he was a boy. Through the search from the city and pain and memories Henry had in the past, finding Keiko was the main purpose in his life. He wanted to be rekindled with his first love again. Hotel on the Corner of Bitter and Sweet did a good job at alternating between telling the story at adolescent Henry’s war years with his later life in 1986. The author manages to tell the story of the Japanese evacuation, of the struggles between generations in immigrant families, and of the friendship that later turned into love between Henry and Keiko. This book also tells an important story, that of the internment of Japanese-Americans during World War II and it was heartbreaking to watch Keiko’s family as they were evacuated, despite the fact that her family was more â€Å"American† than Japanese, and that Keiko was born in the U.S. Keiko’s frustration at seeing those of Japanese heritage taken away and her family’s strength as they are forced to leave behind their entire life is hard. I cannot image being taken to an unknown place with my family because of who we were. I liked how the author incorporated the generation of Chinese-American Henry and his immigrant parents. Henry’s father demands that he speak only English in their home, despite the fact that this leaves Henry unable to communicate with his parents but be more acceptable to the American culture. This book was overall a touching book. It was more than a love story between two people, it was the hardships that was going on during the WWII that kept those two from being with each other and with Henry’s father stopping communication between Keiko and Henry. I had mixed emotions because I was happy they found their way back to each other but at the same time I was upset because I wanted to know what would happen next.

Tuesday, October 22, 2019

The Scientific Possibilities of Time Travel

The Scientific Possibilities of Time Travel Stories regarding travel into the past and the future have long captured our imagination, but the question of whether time travel is possible is a thorny one that gets right to the heart of understanding what physicists mean when they use the word time.   Modern physics teaches us that time is one of the most mysterious aspects of our universe, though it may at first seem straightforward. Einstein revolutionized our understanding of the concept, but even with this revised understanding, some scientists still ponder the question of whether or not ​time actually exists or whether it is a mere stubbornly persistent illusion (as Einstein once called it). Whatever time is, though, physicists (and fiction writers) have found some interesting ways to manipulate it to consider traversing it in unorthodox ways. Time and Relativity Though referenced in H.G. Wells The Time Machine (1895), the actual science of time travel didnt come into being until well into the twentieth century, as a side-effect of Albert Einsteins theory of general relativity (developed in 1915). Relativity describes the physical fabric of the universe in terms of a 4-dimensional spacetime, which includes three spatial dimensions (up/down, left/right, and front/back) along with one time dimension. Under this theory, which has been proven by numerous experiments over the last century, gravity is a result of the bending of this spacetime in response to the presence of matter. In other words, given a certain configuration of matter, the actual spacetime fabric of the universe can be altered in significant ways. One of the amazing consequences of relativity is that movement can result in a difference in the way time passes, a process known as time dilation. This is most dramatically manifested in the classic Twin Paradox. In this method of time travel, you can move into the future faster than normal, but theres not really any way back. (Theres a slight exception, but more on that later in the article.) Early Time Travel In 1937, Scottish physicist W. J. van Stockum first applied general relativity in a way that opened the door for time travel. By applying the equation of general relativity to a situation with an infinitely long, extremely dense rotating cylinder (kind of like an endless barbershop pole). The rotation of such a massive object actually creates a phenomenon known as frame dragging, which is that it actually drags spacetime along with it. Van Stockum found that in this situation, you could create a path in 4-dimensional spacetime which began and ended at the same point - something called a closed timelike curve - which is the physical result that allows time travel. You can set off in a space ship and travel a path which brings you back to the exact same moment you started out at. Though an intriguing result, this was a fairly contrived situation, so there wasnt really much concern about it taking place. A new interpretation was about to come along, however, which was much more controversial. In 1949, the mathematician Kurt Godel - a friend of Einsteins and a colleague at Princeton Universitys Institute for Advanced Study - decided to tackle a situation where the whole universe is rotating. In Godels solutions, time travel was actually allowed by the equations if the universe were rotating. A rotating universe could itself function as a time machine. Now, if the universe were rotating, there would be ways to detect it (light beams would bend, for example, if the whole universe were rotating), and so far the evidence is overwhelmingly strong that there is no sort of universal rotation. So again, time travel is ruled out by this particular set of results. But the fact is that things in the universe do rotate, and that again opens up the possibility. Time Travel and Black Holes In 1963, New Zealand mathematician Roy Kerr used the field equations to analyze a rotating black hole, called a Kerr black hole, and found that the results allowed a path through a wormhole in the black hole, missing the singularity at the center, and make it out the other end. This scenario also allows for closed timelike curves, as theoretical physicist Kip Thorne realized years later. In the early 1980s, while Carl Sagan worked on his 1985 novel Contact, he approached Kip Thorne with a question about the physics of time travel, which inspired Thorne to examine the concept of using a black hole as a means of time travel. Together with the physicist Sung-Won Kim, Thorne realized that you could (in theory) have a black hole with a wormhole connecting it to another point in space held open by some form of negative energy. But just because you have a wormhole doesnt mean that you have a time machine. Now, lets assume that you could move one end of the wormhole (the movable end). You place the movable end on a spaceship, shooting it off into space at nearly the speed of light. Time dilation kicks in, and the time experienced by the movable end is much less than the time experienced by the fixed end. Lets assume that you move the movable end 5,000 years into the future of the Earth, but the movable end only ages 5 years. So you leave in 2010 AD, say, and arrive in 7010 AD. However, if you travel through the movable end, you will actually pop out of the fixed end in 2015 AD (since 5 years have passed back on Earth). What? How does this work? Well, the fact is that the two ends of the wormhole are connected. No matter how far apart they are, in spacetime, theyre still basically near each other. Since the movable end is only five years older than when it left, going through it will send you back to the related point on the fixed wormhole. And if someone from 2015 AD Earth steps through the fixed wormhole, theyd come out in 7010 AD from the movable wormhole. (If someone stepped through the wormhole in 2012 AD, theyd end up on the spaceship somewhere in the middle of the trip and so on.) Though this is the most physically reasonable description of a time machine, there are still problems. No one knows if wormholes or negative energy exist, nor how to put them together in this way if they do exist. But it is (in theory) possible.

Monday, October 21, 2019

Environmental Formces Impacts on Greggs Essays

Environmental Formces Impacts on Greggs Essays Environmental Formces Impacts on Greggs Paper Environmental Formces Impacts on Greggs Paper Also in 1 994 Gregg acquired 424 bakers oven shops which enabled Gregg to have an in store bakery this enabled them to put Gregg shops in built up busy areas and Bakers oven shops in smaller previously untouched areas with a lower population as the shops could bake what is needed for demand. Gregg offers take outs so it can be a quick and easy visit to the store whilst bakers oven offers seating and works similar to a restaurant for people on the move wanting a seat and something to eat. Gregg competes with all bakery chains and food outlets as ell as coffee shops to gain customers as Gregg relies on people needing food so they must make their products affordable and of high quality in able to ensure that customers will choose their products rather than other food retailers. Gregg has also set the standard for other bakery chains by expanding outside of the UK with two shops in Belgium and plans for many more shops in Europe making them the first British bakery chain to attempt and expansion outside of the ASK. In 2008 the global bakery products market is estimated to have been worth SIS$275 billion making it a very profitable market which is ever increasing. The forces talked about earlier are environmental forces, which are made up of the macro and micro environment, macro environment is uncontrollable external factors to the business, which consists of political, economic, social, technological, legal and CEO environmental factors. The micro environment is made up of stakeholders and how their ideas and demands affect how the business operates. For the purpose of this essay will concentrate on the macro environmental forces in the form of a Pestle analysis. Gregg is British bakery chain which operates mainly in the LIKE with at least 1 500 shops, the overspent in the UK is classed as stable so this is of benefit to Gregg as it does not have to keep changing because of an unstable government making changes to laws and legislations or with a shift of power between parties battling to gain power. Political factors affecting Gregg consist of health and safety regulations for employees which means that Gregg must operate in a safe way in order to prevent any injuries to staff or customers. All businesses must take great interest in health and safety but Gregg being a bakery chain that sell food products must pay extra attention to health and safety as a cut loud contaminate products and cause waste. Staff members must be careful while working to ensure there are fire exits accessible and the floors are clear of obstruction along with suitable oven cleaning equipment and personal protective equipment. Gregg must adhere to food hygiene legislation set forth by the government such as the HACK to ensure that no cross contamination has occurred and no bodily fluids or pathogens have come into contact with the food which could cause harm to a customer through food poisoning. Also any plasters worn must be blue in color and waterproof o if it comes off in the baking process and comes into contact with any of the bread mixes or pastry mixes it is easily identified and taken out preventing contamination through blood etc. Therefore all food must be of optimum quality and not posing a risk to consumers health and wellbeing by being unhygienic or uncooked. This brings me onto my next point of food safety legislations that state that meat products must be cooked to achieve a temperature of degrees also legislation to do with hot holding foods and how long food can be hot held. Another political factor is the minimum wage s the government and not Gregg sets the minimum wage it expects Gregg to pay its workers, this can pose threats to some bakery chains as the pay rate for people over 21 is E. 8 and usually there are a few people in the stores working for a few hours so this is going to eat away at the profits and smaller stores will be the worst affected however it will affect the likes of Gregg as well through eating profits. Gregg must also adhere to public holidays by not opening up on days that are specified to enable workers to have a day off, the government sets the public holidays and the business es must adhere. Gregg stated that the 2 extra public holidays in 2011 had cost the business E million in profit. The government in the UK may be classed as stable but the economy of the UK like so other many countries is in ruin, but has this had an adverse effect on Gregg? At the Start of the recession in 2008 Gregg pre-tax profits were EYE. 2 million up from EYE million in 2007 which was just before the start of the recession. Was this rise in profits a freak anomaly? No, Gregg is making steady progress year on year throughout the recession with pre-tax profits in 2009 of EYE. Million and 2010 EYE. 2 million especially. This goes to show that the recession has actually helped Gregg as a business with people cash strapped and in need of food the delicacy of a reasonably priced pasty seems to have been first port of call. However the recession has affected people all over the UK and in 201 1 the London riots showed just how bad it was with 19 shops being forced to closed whilst one shop was looted and another set on fire in Peacock. The London riots also badly disrupted the Gregg delivery vehicles through prevention of access to stores and damage to vehicles. This has ultimately caused damage to profits Of roughly El . 2 million as profits dropped. The London riots were one Of few social impacts that affected Gregg in 2011 along with recession which as I have already said saw Gregg prosper with profits rising, this was due to Gregg selling cheap, quality food in readily available areas to attract customers. Gregg, like all businesses cares about its consumer perception, this has led to the creation of 1 50 breakfast clubs in primary schools which aim to give school children a free nutritional breakfast which is provided by Gregg. This scheme also gets parents and careers in on the action as they can lunette to serve up the food after the delivery of food is made to the schools this will give Gregg a better consumer perception. The breakfast club scheme has been running since 2000 and will continue to run and expand to include more schools. Gregg also recognizes that where its shops are located will determine the sales outcome, so it has opened stores in student friendly areas in towns and indeed in some university campuses as it recognizes that the typical student stereotype is someone that is always busy hasnt got time to wait around and is pretty skink most of the time, what better place to locate popular bakery that has cheap products than in an area that is predominantly student and work orientated with lots of people wanting the products on offer. Gregg also has a foundation set up with a hardship fund, this helps there consumer perception as they allow people to apply for household appliances if they cannot afford to buy them due to poverty. The hardship fund operates in the four counties of Northeast England and has been running since 1993 and has so far given around E million to people in poverty in the Northeast. Having things like this showing people that Gregg Ares will predominantly boost sales as it helps their social status and people will know that Gregg helps people in poverty with its profits and as a result of this people may be more willing to purchase Gregg products. Technologically Gregg has been affected with an increase in computer technology which has led to new advertising campaigns, as well as Gregg advertising with billboards and television adverts etc. Hey now also advertise on the internet through their easy to use website and not only are their advertising techniques improving with technology but their checkout ermines are improving too with new compactness technology being implemented in stores which enables bank cards with this technology to just be tapped against the terminal and the payment will be made, this has been implemented to cut down on queues at peak trading times to keep the customers happy so they are not waiting around for ages. Gregg also benefited through some free advertising on the 20/6/2011 with a newspaper having the headline queen has Gregg cater for dinner party with 8000 big name guests, this will no doubt have boosted Gregg sales With royalists hinging if its good enough for the queen its good enough for us so this will have led to an increase in profits. Gregg has plans to open up 600 more stores in the UK to help boost profits by having more stores in areas that do not currently have Gregg stores to tap into new customer pools to generate a larger customer base. Along with the plans for expansion in size are plans to expand into new areas such as frozen food with Gregg planning to create branded frozen foods such as sausage rolls to be sold the Iceland food store chain. This will help Gregg also tap into new markets as they have never before been involved with frozen food sales and this offers great scope for expansion. Gregg is affected legally though hygiene laws and requirements such as the HACK food hygiene regulations guarding against food poisoning. This prevents Gregg from being unhygienic and posing a risk to consumers. Gregg must also abide by the data protection act 1998 as it takes customer information for storage etc. It must not distribute this to third party groups or do anything else with it without the persons permission. Gregg is also legally required to pay the national minimum wage to its employees. When laws are eased in regards to bakeries etc. Gregg must accept them and work within the law or face the risk of prosecution, court cases and potential fines or store closures. Like all businesses Gregg knows that people are getting more environmentally friendly and as a result are striving to be more CEO environmentally friendly themselves, trying to work upon the reduce, reuse and recycle principle. Gregg is trying to reduce landfill waste, recycle what it can and reuse what it can in order to cut down on pollution. Gregg is also offering some of its unsold food to charities in order to try and give people he chance to have food if they cannot afford it or if they are homeless. Gregg are not handing out free carrier bags to everybody now as well unless people ask for one if they have a lot of stuff they wont get one. Also on Gregg paper bags it says keep Britain tidy which shows that it wants the customers to put the packaging in the bin or recycle it if possible. Paper is also bio degradable so will rot away so will not damage the environment as much as plastic will. Gregg knows that it needs a good consumer perception and as a result throughout the different environmental forces affecting the inning of the business Gregg has stayed focused on this aspect with focus on charities and the Gregg foundation along with the breakfast clubs. Gregg is an ethical company with interests to help the people in need of it and trying to reduce its carbon footprint whilst offering tasty, reasonably priced foods. Gregg is not really threatened by the changing environment as it is still making a profit which is getting bigger every year it is more prompted to do things slightly different for example the packaging and not giving out free plastic bags to everyone. As a result of my PESTLE analysis have formulated n Insofar matrix to help formulate an idea for Gregg to respond to and prosper in its changing environment. For market penetration I thought of new advertising campaigns advertising new applications for android and tablet technology such as the pad which will give users details of where the nearest Gregg store is and what deals are on in the store along with prices. This brings me onto my next idea for market penetration, with the UK being in a financial crisis if prices are slightly lower or there are offers on for multiple purchases this could increase the sales and ultimately the profits if here is say a 2 for El . 0 on app pasties this will no doubt increase the number of sales as people like to think they are getting a bargain. For market development came up with the idea of new stores in other areas that do not currently have Gregg possibly because of a smaller population, this could gain Gregg a larger customer base. Also came up with the idea of focusing on expansion and opening more stores outside of the UK in order to globalize Gregg more so further expanding the customer base. My last idea for market development is to have Gregg stores on more university campuses tit student friendly deals on which would boost sales on products currently sold through Gregg. For product development I came up with the an idea for more pasties and sandwiches along with more varieties of hot drink potentially even a coffee bar inside the stores or in certain stores kind of like a mini Cataracts so there are a larger range of coffees so that people can call in and get a quick bite to eat and get a nice coffee in the same place rather than have to go to numerous places or just settle for a basic coffee. For diversification I came up with an idea for frozen food, as a kind of expansion o Gregg plans to sell frozen sausage rolls in Iceland stores and develop from there I thought Gregg could sell part baked frozen breads in store for customers that potentially want bread but not straight away for example if they are having a dinner party and are preparing a week in advance or so they could buy them put them in the freezer and are then able to bake them prior to the event starting so the bread is still warm. I also thought Gregg could allocate a cake maker to larger stores so they could receive orders for cakes for special occasions and make cakes to specifications of the customer or example special birthday cakes or a cake for a wake after a funeral. The idea I think Gregg should take on to prosper in the changing environment is simply market penetration, I believe they would benefit from an application for android or tablet technology which would inform potential customers where the nearest Gregg store is and the deals they have on. Also new television advertising campaigns advertising the application and the deals that are on in store would increase the number of potential customers entering the stores. Having lower prices or better promotions on products will cost profits as more people will be willing to buy more than one thing so will increase their basket spend, this would mean that potentially a El visit to the store could turn into a E visit with the right promotions in store and advertised well. Due to the current financial crisis and talk of double dip recessions believe this would help Gregg continue to make profits in tough times and potentially make profits soar higher. By lowering prices and having better promotions it eliminates the risk of being undercut by smaller bakeries as they will not be able to afford to undercut the prices of Gregg as they will et less customers and if Gregg a more reputable bakery is cheaper they will struggle to generate as many sales. Also new technology and advertising campaigns could increase the size of the customer base with potentially more people hearing about the deals and knowing where their nearest store will be. Smaller bakeries will not be able to afford extra advertising to this scale or the increase in technology to hire someone to create applications. This would also see off threats from supermarkets with bakeries as Gregg would stay market leader for bakery products in the UK and it would give them the scope o develop further.