Research Paper based on company of your choice except Walmart

Based on company of your choice except Walmart - Research Paper Example Next section of the study will discuss the major milestones for the company. Time Period Milestones 1905 Nestle took over Anglo-Swiss Condensed Milk Company. 1920-1944 Nestle shut down operation in many plants and invested capital in launching Nescafe. 1945-1974 In this era, Nestle took the strategic decision to diversify its product portfolio. They took over Alimentana in order to launch Maggi. Nestle invested money for becoming one of the largest shareholder in L'Oreal. 1975-1979 Nestle took initiative to enter in pharmaceutical industry with the help of buyouts and strategic acquisition decisions. The company acquired Alcon Laboratories in order to enter American pharmaceutical industry. 1980-1994 Nestle used the acquisition strategy in order to increase height, breadth and depth of its food product portfolio. The Vevey based organization acquired food giant Carnation in order increase depth of the product line. Nestle enhanced the strength of the Nescafe brand by launching Nespre sso which was a form of espresso coffee. 1996-2005 Nestle diversified its business into nutritional and health division. The Swiss company entered into of health, nutrition and wellness business segment with the help of series of merger and acquisition activities. 2006-2009 Nestle took few major steps like acquiring nutritional division of Novartis, establishing shared value forum in different countries, trimming down the value chain for bottled water segment in order to increase sustainability and profitability of business. 2010-2012 Nestle launched Cocoa Plan for supplying disease defiant plantlets to their value chain partners. (Source: Nestle, â€Å"History†) SWOT Analysis & Impact of External Environment Strengths Strong Brand equity is the major strength for Nestle. The company has established strong brand presence with the help of its diversified product portfolio. The Swiss giant offers more than 4000 brands to customers which talks about the product diversification c apacity of the company. The company is the market leader in more than twenty five product categories like confectionery, pet care, coffee, bottled water, frozen meal, nutritional division and dairy products. Nestle has achieved leadership position in non-alcoholic beverage market with the help of products like Milo (energy drink), Nestle Pure Life (bottled water), Nescafe (coffee) etc. Nestle Pure Life is the highest selling bottle water brand in the world. Top brands of the company are growing at a rate of 10-20% annually which proves the strong brand equity of Nestle (Market Line, â€Å"Nestle S.A†). Research and development capability is the major strength for Nestle. The company has established more than thirty two research and development centers across five continents in order to incorporate high degree of diversification in product offering. The Vevey based company operates business with the help of three hundred application groups in order to develop products in accor dance with the local market preference. Weaknesses Major weakness of Nestle is its inability to generate revenue from all the markets it caters to in equal proportion. For example, 58% of Nestle’s revenue comes from its operation in developed countries like USA, UK and other European countries (Market Line, â€Å"Nestle S.A†). The company is facing problem in maintaining its revenue growth in European

Reflective Essay NU-AGE

Reflective Essay NU-AGE NU-AGE is a module that has had a profound influence of my understanding about the concept and self-perception about ageing. Having to learn how much more biology, lifestyle, clinical aspects, technology, living conditions and solutions can directly or indirectly alter how an individual age. Ageism in one major concern that was given much attention to in the module. Ageism was thought be the direct action of our society towards the ageing population(reference). For the past century, the institutionalisation and the idea of making the older population redundant was a major concern to both the economy. Many had to opt for poor relief, begging, paid work when possible, charity, growing food, use of common rights and help from family. Unequal access to improved occupational and private pension have been a concern to how the ageing population had access to an income to support them through later life has contributed much to the of the negative concept of ageing. This led the population to have a stereotypical view of the prevalence of loneliness at older people that their prevalence of illness and disease were more likely higher and older workers are less efficient. Despite all these negative stereotypical views positive ideas and views have been acknowledged, but many recogn ise that the ageing population have a perceived superior wisdom from experience. Health Nutrition and health has an undoubtedly profound aspect on how progression of ageing occurs. Research has shown that people in poorer parts of England lived on average 7 years less than those of in richer parts. This has been affiliated with the qualities of life the two regions face and the conditions they are assumed to face in such regions. The poorer regions are proposed to be subjected to adverse environment conditions, more stress and poorer diet. Richer regions are assumed to have the direct opposite qualities of those of the poorer regions. Research has proven that the genotype of an individual has a profound effect on the progression of ageing of an individual, such as having the Age-1 gene. All these factors are known to contribute oxidative stress, metabolic stress and inflammation which known to affect the trajectory of how ageing progresses and the prognostic implications in later life. It has been proven that diets low in calorific value and higher in unsaturated fats a nd omaga-3, such as the Mediterranean diet, showed marked decrease in the causes of mortality such as cardiovascular disease, neurodegenerative diseases and cancers. Physical activity has been a key player in the progression of how we age. Mental health has been shown to be related to how much an individual is involved in the arts and society. For example, risks of showing onsets of dementias have been shown to decrease with engaging in thought and social processes. (reference) This clearly shows us the ageing is plastic. This relates very strongly to the Clinical Ageing and Health module I took this year in Biomedical Sciences, iterating much of what was covered but in a simplified coherent manner. Ageing affect individuals related to the ones ageing. Residents in the care homes haves generally shown that there are losses of formal association with members they have had earlier in life thus leading to increased prevalence to neurodegenerative disease and loneliness. This has been addressed by providing and involving the ageing population in the arts whereby bonding with those of a similar age, ethnicity and class which provides a strengthened emotional support, and social identities. Wealth Engagement of the ageing population has been a paramount interest of discussion over the years. Establishments of capital development projects were one of the topics of interest that has been of great interest to me, especially one EX-BEX member shared his thoughts of how he thinks that life savings in the bank might not gain as much capital gains as when other forms of investment out-weighed the risks since equity has been rising for the past century. Through this module, I have truly come to grasp of the global scale of what society is expecting from ageing, how it is perceived and what we as the younger generation can implement to address issues in relation to the current ageing population and to the younger generation to age in a graceful manner. I have learnt that ageing is not a concept to be worried about and that it should be regarded in a positive aspect to consider in life. Being an international student, I have come to experience thoughts and aspects of ageing in the UK and through other international students which I propose to implement in the Seychelles. Seychelles has had a graceful ageing population two decades ago, unfortunately the can no longer be said with confidence. Prevalences of age related diseases are rising and life-spans are decreasing. No strong investigation has been made to determine why such decline is occurring. I feel that it is my duty as a Seychellois to lead the way to investigate and support th e ageing population into the aspect of graceful and healthy. My hope is to promote the Seychelles as an example to the world that ageing is in our control and we should not fear it. My dream is to see the ageing population of Seychelles to be healthy, active and vibrant thus defeating the ideology and perception of ageism.

Atrribute of God :: essays research papers fc

Truth an Attribute of God   Ã‚  Ã‚  Ã‚  Ã‚  The definition of truth according to Webster’s is conformity to fact or actuality, reality, actuality. Ryrie defines truth as â€Å"agreement to that which is represented it includes veracity, faithfulness, and consistency.† To say that God is true is to say that he is consistent with himself. He is all that he should be; he has revealed himself as he really is. His revelations are completely reliable. For man to understand that truth is knowable to him and life does make sense, he should first understand that all truth is known to God regardless of if it is found in the Bible or other sources. Therefore, it should be called God’s truth because Colossians 2:3b says, â€Å"are hid all treasures of wisdom and knowledge.† People think that God has hid his truth from them, making it inaccessible to man so they cannot understand God’s truth. Men do not practice good exegesis when the word ‘hid’ is taken out of context and means, to some people, that God is hiding his truth from them. I think that Paul is trying to say that the truth about Christ is the focal center to which all other truth about everything in creation is connected. That is to say, God is truth. We are totally dependent upon God to know truth because God is the creator of all things. He is our source for knowledge. God revealed both grace and truth to us by incarnating himself. Truth is unchanging and universal; it is not relative but is absolute. (Holmes 8) The Old Testament term for truth is emeth. This is primarily ethical rather epistemological term. Truth depends on unchanging reality, is personal, cannot change, and remains the same for every time and place in creation. It is absolute. To say these things is to say that God’s knowledge is complete and perfectly true. Truth is the implication that God exist. So one cannot believe in truth and believe that God is non-existence. We need a renewed commitment to the truth as found in the Scriptures and as summarized in theological and doctrinal propositions. (Phillips 26)   Ã‚  Ã‚  Ã‚  Ã‚  When Pilate ask the question ‘what is truth,’ the Lord answered this in the upper room when he said â€Å"I am the way the truth and the life†. No one should deny to Christ a personal identification with truth. Before we say we hold Christ and the Bible as central to education, we need to do some serious thinking about God’s Truth.

Junk Food Prevalence and Its Physical and Mental Implications

Name: Ali Hussain Al-Attas Date: 15/10/2011 Cause & Effect Junk Food Prevalence and its Physical and Mental Implications Introduction: A study conducted lately, showed that junk food affects the function and structure of the brain which could change peoples’ behavior, especially that of children. By definition, junk food is pre-prepared food that has low nutritional value and is high in calories. The aim of this paper is to explore the causes of junk food prevalence and its physical and mental effects. Paragraph 1: Causes: Abundance and Advertisements:Junk food has become very popular among people owing to its accessibility, taste, cost and strong media advertising. It’s difficult to find a district, or even a street, without a fast-food restaurant. Statistics indicate that the number of these restaurants tripled in the last decade. An example of advertisement is putting surprises, free toys, with every â€Å"happy meal† to attract children. The rise of the numbe r of fast-food restaurant leads to an increase in its physical and mental hazards. Paragraph 2: Effects: Physical Implications:Junk food physical hazards of can be broadly categorized into two groups. The first is the immediate effect, namely, obesity that presents health risks. In 2005, a study conducted by NIH found higher rates of obesity in high schools with nearby fast-food restaurants. According to a study carried out on general education students in Saudi Arabia, the rate of obesity among those who frequently eat fast food is 38. 20%, while the rate is 19. 43% among those eating only one meal a week. Another study revealed that about one out of four (or 23. 6%) of Saudi adults are classified as obese.The second group is the distal effects. Being overweight and can increase the chances of getting chronic illnesses. The OSG pointed out that simply becoming obese, with over 30 BMI, raises the likelihood of developing many diseases including heart attack, stroke and few types of cancer. A 14-year prospective study showed men aged 40 to 65 years with a BMI more than 29 had a 72% increased risk of getting nonfatal or fatal coronary heart disease. Clearly, there are direct and indirect connections between junk food and a number of physical illnesses. Paragraph 3: Effects: Mental Implications:Similarly, Junk food results in emotional issues, such as, hyperactivity, and depression. What it does is that it changes the order of the brain. A recent study, conducted at 2010, revealed that it raises the risk of depression by 55%. Another research, involved 80 participants, showed that a drop in anger, aggression and depression resulted from replacing it with more healthy food. It also affects the educational attainment of students by secreting hormones that cause a partial mind inactivity. From that, it can be inferred that there is a strong link between consuming junk food and several behavioral problems.Conclusion: This paper illustrated the spread of junk food as an important factor for many physical and mental problems. Consuming junk food has direct implications, such as obesity. In addition, it leads indirectly to a number of chronic diseases. Furthermore, it changes peoples’ behavior and causes emotional illnesses e. g. aggression and depression. But it still widely spread because of the strong advertisement and few minor reasons. The awareness of this problem is on the increase, but the danger still exists, and governments and official organizations have to do something to reduce these risks.

Hotel on the Corner of Bitter and Sweet Essay

One should not stop going for what they want. Through the struggles and obstacles being thrown at two people who are in love but the others may not be able to see it, they will always find a way back to each other. This book demonstrates the hardship two young people who are in love to find a way to each other even though at the time, interracial dating was not very common and looked down upon. During the Japanese internment in WWII, Henry, who is a first-generation Chinese American, went to an only non-white school was forced to work in the kitchen during lunch and clean after school because that was how his â€Å"scholarship† was being paid for. At that school, he met a Japanese-American girl named Keiko and became friends instantly. Even though Henry’s father was not very fond of the â€Å"enemy† Japanese people, that did not stop Henry from being her friend. One night, both Henry and Keiko snuck out to see each other. When they saw each other, Keiko gave him her family pictures because all Japanese had to get rid of any possession that could link them being known as Japanese so they could avoid being taken away. Japantown was filled with families and businesses who were forced to shut down and leave to the safer internment camps. Henry had to go through that pain of watching Keiko’s entire family leave, he was helpless to stop them but at the same time afraid that he would be herded with them for his similar physical appearance. Because it was a tradition for the Chinese to send their children back to China to complete their schooling, that is what Henry’s father did. He sent him back to China. He agrees to go if his father saves the Panama Hotel where Keiko’s family stored a lot of their belongings when they were shipped to the internment camps. While sending letters back and forth letters to Keiko, that is how Henry met the women he ended up marrying, Ethel. She worked at the post office and befriended him. As the war was going on, Keiko’s letters stop coming. The only reason why Keiko’s letter stops coming because his father interfered with the delivery of the mail for Henry’s own good. That is when Henry eventually moves on with his life, finishes school and marrying Ethel, but does not forget about Keiko. After the wife dies of  cancer he tries to find meaning for living. By doing so he goes back and visits the last Japanese habitation, which was the Panama Hotel. He never really forgot about Keiko, that was his first love. Even though Henry’s son, Marty, and Henry were not close, slowly but surely he eventually told him about Keiko. Marty and his fiancà © go out finding Keiko and sends Henry to New York to be reunited with his first love, Keiko. Being in Henry’s father’s shoes, I could see why he stopped the communication between Henry and Keiko. He was really just doing what is best for his children. At that time interracial relationships were not common but I guess nowadays parents cannot really choose who is going to marry their children. You cannot help how you feel and when you feel a certain way you will do whatever it takes to be back with the one you love. I think it was so cute how Keiko and Henry sent letters back and forth, nowadays it is only text messages or snapchats being sent. There was no sentimental feeling like there was before. Now we rely on technology as our form of communication and that is why some relationships fail. It is hard bringing your culture to America especially when you want to live the American lifestyle or culture. I know Henry’s father did not want him speaking Cantonese at home because if he spoke English, he would be more acceptable as an American. He was proud that Henry was going to an American school but of course he was not going to let some of the traditions go so therefore sends him to China. Henry’s father’s morals are very different with Henry as he grows up to being a father. When Henry has a son who is planning on marrying an American girl. At that time, dating outside the race is more acceptable. With me dating outside the Filipino race, my parents are okay with that. To them race does not matter. What matters is how the other person feels about you and vice versa. One that cares for you, takes care of you, and how they treat you should be the bigger concern and not the race. I always thought I would have to date within my race because I know that is what my parents would want, but they told me race should not matter. It is just how the other person can make you feel that matters the most. As long as I am happy, my parents are happy. I wish Henry’s father saw that Henry was happy with Keiko, but since his father was not very fond of the  Japanese, he did everything he can for them not to keep in contact. The story ends on a sweet note. The first thing Henry says when they meet was a Japanese phrase to tell her how beautiful she was, that he learned when he was a boy. Through the search from the city and pain and memories Henry had in the past, finding Keiko was the main purpose in his life. He wanted to be rekindled with his first love again. Hotel on the Corner of Bitter and Sweet did a good job at alternating between telling the story at adolescent Henry’s war years with his later life in 1986. The author manages to tell the story of the Japanese evacuation, of the struggles between generations in immigrant families, and of the friendship that later turned into love between Henry and Keiko. This book also tells an important story, that of the internment of Japanese-Americans during World War II and it was heartbreaking to watch Keiko’s family as they were evacuated, despite the fact that her family was more â€Å"American† than Japanese, and that Keiko was born in the U.S. Keiko’s frustration at seeing those of Japanese heritage taken away and her family’s strength as they are forced to leave behind their entire life is hard. I cannot image being taken to an unknown place with my family because of who we were. I liked how the author incorporated the generation of Chinese-American Henry and his immigrant parents. Henry’s father demands that he speak only English in their home, despite the fact that this leaves Henry unable to communicate with his parents but be more acceptable to the American culture. This book was overall a touching book. It was more than a love story between two people, it was the hardships that was going on during the WWII that kept those two from being with each other and with Henry’s father stopping communication between Keiko and Henry. I had mixed emotions because I was happy they found their way back to each other but at the same time I was upset because I wanted to know what would happen next.

The Scientific Possibilities of Time Travel

The Scientific Possibilities of Time Travel Stories regarding travel into the past and the future have long captured our imagination, but the question of whether time travel is possible is a thorny one that gets right to the heart of understanding what physicists mean when they use the word time.   Modern physics teaches us that time is one of the most mysterious aspects of our universe, though it may at first seem straightforward. Einstein revolutionized our understanding of the concept, but even with this revised understanding, some scientists still ponder the question of whether or not ​time actually exists or whether it is a mere stubbornly persistent illusion (as Einstein once called it). Whatever time is, though, physicists (and fiction writers) have found some interesting ways to manipulate it to consider traversing it in unorthodox ways. Time and Relativity Though referenced in H.G. Wells The Time Machine (1895), the actual science of time travel didnt come into being until well into the twentieth century, as a side-effect of Albert Einsteins theory of general relativity (developed in 1915). Relativity describes the physical fabric of the universe in terms of a 4-dimensional spacetime, which includes three spatial dimensions (up/down, left/right, and front/back) along with one time dimension. Under this theory, which has been proven by numerous experiments over the last century, gravity is a result of the bending of this spacetime in response to the presence of matter. In other words, given a certain configuration of matter, the actual spacetime fabric of the universe can be altered in significant ways. One of the amazing consequences of relativity is that movement can result in a difference in the way time passes, a process known as time dilation. This is most dramatically manifested in the classic Twin Paradox. In this method of time travel, you can move into the future faster than normal, but theres not really any way back. (Theres a slight exception, but more on that later in the article.) Early Time Travel In 1937, Scottish physicist W. J. van Stockum first applied general relativity in a way that opened the door for time travel. By applying the equation of general relativity to a situation with an infinitely long, extremely dense rotating cylinder (kind of like an endless barbershop pole). The rotation of such a massive object actually creates a phenomenon known as frame dragging, which is that it actually drags spacetime along with it. Van Stockum found that in this situation, you could create a path in 4-dimensional spacetime which began and ended at the same point - something called a closed timelike curve - which is the physical result that allows time travel. You can set off in a space ship and travel a path which brings you back to the exact same moment you started out at. Though an intriguing result, this was a fairly contrived situation, so there wasnt really much concern about it taking place. A new interpretation was about to come along, however, which was much more controversial. In 1949, the mathematician Kurt Godel - a friend of Einsteins and a colleague at Princeton Universitys Institute for Advanced Study - decided to tackle a situation where the whole universe is rotating. In Godels solutions, time travel was actually allowed by the equations if the universe were rotating. A rotating universe could itself function as a time machine. Now, if the universe were rotating, there would be ways to detect it (light beams would bend, for example, if the whole universe were rotating), and so far the evidence is overwhelmingly strong that there is no sort of universal rotation. So again, time travel is ruled out by this particular set of results. But the fact is that things in the universe do rotate, and that again opens up the possibility. Time Travel and Black Holes In 1963, New Zealand mathematician Roy Kerr used the field equations to analyze a rotating black hole, called a Kerr black hole, and found that the results allowed a path through a wormhole in the black hole, missing the singularity at the center, and make it out the other end. This scenario also allows for closed timelike curves, as theoretical physicist Kip Thorne realized years later. In the early 1980s, while Carl Sagan worked on his 1985 novel Contact, he approached Kip Thorne with a question about the physics of time travel, which inspired Thorne to examine the concept of using a black hole as a means of time travel. Together with the physicist Sung-Won Kim, Thorne realized that you could (in theory) have a black hole with a wormhole connecting it to another point in space held open by some form of negative energy. But just because you have a wormhole doesnt mean that you have a time machine. Now, lets assume that you could move one end of the wormhole (the movable end). You place the movable end on a spaceship, shooting it off into space at nearly the speed of light. Time dilation kicks in, and the time experienced by the movable end is much less than the time experienced by the fixed end. Lets assume that you move the movable end 5,000 years into the future of the Earth, but the movable end only ages 5 years. So you leave in 2010 AD, say, and arrive in 7010 AD. However, if you travel through the movable end, you will actually pop out of the fixed end in 2015 AD (since 5 years have passed back on Earth). What? How does this work? Well, the fact is that the two ends of the wormhole are connected. No matter how far apart they are, in spacetime, theyre still basically near each other. Since the movable end is only five years older than when it left, going through it will send you back to the related point on the fixed wormhole. And if someone from 2015 AD Earth steps through the fixed wormhole, theyd come out in 7010 AD from the movable wormhole. (If someone stepped through the wormhole in 2012 AD, theyd end up on the spaceship somewhere in the middle of the trip and so on.) Though this is the most physically reasonable description of a time machine, there are still problems. No one knows if wormholes or negative energy exist, nor how to put them together in this way if they do exist. But it is (in theory) possible.

Environmental Formces Impacts on Greggs Essays

Environmental Formces Impacts on Greggs Essays Environmental Formces Impacts on Greggs Paper Environmental Formces Impacts on Greggs Paper Also in 1 994 Gregg acquired 424 bakers oven shops which enabled Gregg to have an in store bakery this enabled them to put Gregg shops in built up busy areas and Bakers oven shops in smaller previously untouched areas with a lower population as the shops could bake what is needed for demand. Gregg offers take outs so it can be a quick and easy visit to the store whilst bakers oven offers seating and works similar to a restaurant for people on the move wanting a seat and something to eat. Gregg competes with all bakery chains and food outlets as ell as coffee shops to gain customers as Gregg relies on people needing food so they must make their products affordable and of high quality in able to ensure that customers will choose their products rather than other food retailers. Gregg has also set the standard for other bakery chains by expanding outside of the UK with two shops in Belgium and plans for many more shops in Europe making them the first British bakery chain to attempt and expansion outside of the ASK. In 2008 the global bakery products market is estimated to have been worth SIS$275 billion making it a very profitable market which is ever increasing. The forces talked about earlier are environmental forces, which are made up of the macro and micro environment, macro environment is uncontrollable external factors to the business, which consists of political, economic, social, technological, legal and CEO environmental factors. The micro environment is made up of stakeholders and how their ideas and demands affect how the business operates. For the purpose of this essay will concentrate on the macro environmental forces in the form of a Pestle analysis. Gregg is British bakery chain which operates mainly in the LIKE with at least 1 500 shops, the overspent in the UK is classed as stable so this is of benefit to Gregg as it does not have to keep changing because of an unstable government making changes to laws and legislations or with a shift of power between parties battling to gain power. Political factors affecting Gregg consist of health and safety regulations for employees which means that Gregg must operate in a safe way in order to prevent any injuries to staff or customers. All businesses must take great interest in health and safety but Gregg being a bakery chain that sell food products must pay extra attention to health and safety as a cut loud contaminate products and cause waste. Staff members must be careful while working to ensure there are fire exits accessible and the floors are clear of obstruction along with suitable oven cleaning equipment and personal protective equipment. Gregg must adhere to food hygiene legislation set forth by the government such as the HACK to ensure that no cross contamination has occurred and no bodily fluids or pathogens have come into contact with the food which could cause harm to a customer through food poisoning. Also any plasters worn must be blue in color and waterproof o if it comes off in the baking process and comes into contact with any of the bread mixes or pastry mixes it is easily identified and taken out preventing contamination through blood etc. Therefore all food must be of optimum quality and not posing a risk to consumers health and wellbeing by being unhygienic or uncooked. This brings me onto my next point of food safety legislations that state that meat products must be cooked to achieve a temperature of degrees also legislation to do with hot holding foods and how long food can be hot held. Another political factor is the minimum wage s the government and not Gregg sets the minimum wage it expects Gregg to pay its workers, this can pose threats to some bakery chains as the pay rate for people over 21 is E. 8 and usually there are a few people in the stores working for a few hours so this is going to eat away at the profits and smaller stores will be the worst affected however it will affect the likes of Gregg as well through eating profits. Gregg must also adhere to public holidays by not opening up on days that are specified to enable workers to have a day off, the government sets the public holidays and the business es must adhere. Gregg stated that the 2 extra public holidays in 2011 had cost the business E million in profit. The government in the UK may be classed as stable but the economy of the UK like so other many countries is in ruin, but has this had an adverse effect on Gregg? At the Start of the recession in 2008 Gregg pre-tax profits were EYE. 2 million up from EYE million in 2007 which was just before the start of the recession. Was this rise in profits a freak anomaly? No, Gregg is making steady progress year on year throughout the recession with pre-tax profits in 2009 of EYE. Million and 2010 EYE. 2 million especially. This goes to show that the recession has actually helped Gregg as a business with people cash strapped and in need of food the delicacy of a reasonably priced pasty seems to have been first port of call. However the recession has affected people all over the UK and in 201 1 the London riots showed just how bad it was with 19 shops being forced to closed whilst one shop was looted and another set on fire in Peacock. The London riots also badly disrupted the Gregg delivery vehicles through prevention of access to stores and damage to vehicles. This has ultimately caused damage to profits Of roughly El . 2 million as profits dropped. The London riots were one Of few social impacts that affected Gregg in 2011 along with recession which as I have already said saw Gregg prosper with profits rising, this was due to Gregg selling cheap, quality food in readily available areas to attract customers. Gregg, like all businesses cares about its consumer perception, this has led to the creation of 1 50 breakfast clubs in primary schools which aim to give school children a free nutritional breakfast which is provided by Gregg. This scheme also gets parents and careers in on the action as they can lunette to serve up the food after the delivery of food is made to the schools this will give Gregg a better consumer perception. The breakfast club scheme has been running since 2000 and will continue to run and expand to include more schools. Gregg also recognizes that where its shops are located will determine the sales outcome, so it has opened stores in student friendly areas in towns and indeed in some university campuses as it recognizes that the typical student stereotype is someone that is always busy hasnt got time to wait around and is pretty skink most of the time, what better place to locate popular bakery that has cheap products than in an area that is predominantly student and work orientated with lots of people wanting the products on offer. Gregg also has a foundation set up with a hardship fund, this helps there consumer perception as they allow people to apply for household appliances if they cannot afford to buy them due to poverty. The hardship fund operates in the four counties of Northeast England and has been running since 1993 and has so far given around E million to people in poverty in the Northeast. Having things like this showing people that Gregg Ares will predominantly boost sales as it helps their social status and people will know that Gregg helps people in poverty with its profits and as a result of this people may be more willing to purchase Gregg products. Technologically Gregg has been affected with an increase in computer technology which has led to new advertising campaigns, as well as Gregg advertising with billboards and television adverts etc. Hey now also advertise on the internet through their easy to use website and not only are their advertising techniques improving with technology but their checkout ermines are improving too with new compactness technology being implemented in stores which enables bank cards with this technology to just be tapped against the terminal and the payment will be made, this has been implemented to cut down on queues at peak trading times to keep the customers happy so they are not waiting around for ages. Gregg also benefited through some free advertising on the 20/6/2011 with a newspaper having the headline queen has Gregg cater for dinner party with 8000 big name guests, this will no doubt have boosted Gregg sales With royalists hinging if its good enough for the queen its good enough for us so this will have led to an increase in profits. Gregg has plans to open up 600 more stores in the UK to help boost profits by having more stores in areas that do not currently have Gregg stores to tap into new customer pools to generate a larger customer base. Along with the plans for expansion in size are plans to expand into new areas such as frozen food with Gregg planning to create branded frozen foods such as sausage rolls to be sold the Iceland food store chain. This will help Gregg also tap into new markets as they have never before been involved with frozen food sales and this offers great scope for expansion. Gregg is affected legally though hygiene laws and requirements such as the HACK food hygiene regulations guarding against food poisoning. This prevents Gregg from being unhygienic and posing a risk to consumers. Gregg must also abide by the data protection act 1998 as it takes customer information for storage etc. It must not distribute this to third party groups or do anything else with it without the persons permission. Gregg is also legally required to pay the national minimum wage to its employees. When laws are eased in regards to bakeries etc. Gregg must accept them and work within the law or face the risk of prosecution, court cases and potential fines or store closures. Like all businesses Gregg knows that people are getting more environmentally friendly and as a result are striving to be more CEO environmentally friendly themselves, trying to work upon the reduce, reuse and recycle principle. Gregg is trying to reduce landfill waste, recycle what it can and reuse what it can in order to cut down on pollution. Gregg is also offering some of its unsold food to charities in order to try and give people he chance to have food if they cannot afford it or if they are homeless. Gregg are not handing out free carrier bags to everybody now as well unless people ask for one if they have a lot of stuff they wont get one. Also on Gregg paper bags it says keep Britain tidy which shows that it wants the customers to put the packaging in the bin or recycle it if possible. Paper is also bio degradable so will rot away so will not damage the environment as much as plastic will. Gregg knows that it needs a good consumer perception and as a result throughout the different environmental forces affecting the inning of the business Gregg has stayed focused on this aspect with focus on charities and the Gregg foundation along with the breakfast clubs. Gregg is an ethical company with interests to help the people in need of it and trying to reduce its carbon footprint whilst offering tasty, reasonably priced foods. Gregg is not really threatened by the changing environment as it is still making a profit which is getting bigger every year it is more prompted to do things slightly different for example the packaging and not giving out free plastic bags to everyone. As a result of my PESTLE analysis have formulated n Insofar matrix to help formulate an idea for Gregg to respond to and prosper in its changing environment. For market penetration I thought of new advertising campaigns advertising new applications for android and tablet technology such as the pad which will give users details of where the nearest Gregg store is and what deals are on in the store along with prices. This brings me onto my next idea for market penetration, with the UK being in a financial crisis if prices are slightly lower or there are offers on for multiple purchases this could increase the sales and ultimately the profits if here is say a 2 for El . 0 on app pasties this will no doubt increase the number of sales as people like to think they are getting a bargain. For market development came up with the idea of new stores in other areas that do not currently have Gregg possibly because of a smaller population, this could gain Gregg a larger customer base. Also came up with the idea of focusing on expansion and opening more stores outside of the UK in order to globalize Gregg more so further expanding the customer base. My last idea for market development is to have Gregg stores on more university campuses tit student friendly deals on which would boost sales on products currently sold through Gregg. For product development I came up with the an idea for more pasties and sandwiches along with more varieties of hot drink potentially even a coffee bar inside the stores or in certain stores kind of like a mini Cataracts so there are a larger range of coffees so that people can call in and get a quick bite to eat and get a nice coffee in the same place rather than have to go to numerous places or just settle for a basic coffee. For diversification I came up with an idea for frozen food, as a kind of expansion o Gregg plans to sell frozen sausage rolls in Iceland stores and develop from there I thought Gregg could sell part baked frozen breads in store for customers that potentially want bread but not straight away for example if they are having a dinner party and are preparing a week in advance or so they could buy them put them in the freezer and are then able to bake them prior to the event starting so the bread is still warm. I also thought Gregg could allocate a cake maker to larger stores so they could receive orders for cakes for special occasions and make cakes to specifications of the customer or example special birthday cakes or a cake for a wake after a funeral. The idea I think Gregg should take on to prosper in the changing environment is simply market penetration, I believe they would benefit from an application for android or tablet technology which would inform potential customers where the nearest Gregg store is and the deals they have on. Also new television advertising campaigns advertising the application and the deals that are on in store would increase the number of potential customers entering the stores. Having lower prices or better promotions on products will cost profits as more people will be willing to buy more than one thing so will increase their basket spend, this would mean that potentially a El visit to the store could turn into a E visit with the right promotions in store and advertised well. Due to the current financial crisis and talk of double dip recessions believe this would help Gregg continue to make profits in tough times and potentially make profits soar higher. By lowering prices and having better promotions it eliminates the risk of being undercut by smaller bakeries as they will not be able to afford to undercut the prices of Gregg as they will et less customers and if Gregg a more reputable bakery is cheaper they will struggle to generate as many sales. Also new technology and advertising campaigns could increase the size of the customer base with potentially more people hearing about the deals and knowing where their nearest store will be. Smaller bakeries will not be able to afford extra advertising to this scale or the increase in technology to hire someone to create applications. This would also see off threats from supermarkets with bakeries as Gregg would stay market leader for bakery products in the UK and it would give them the scope o develop further.